City of Boston, Digital Team - Non-Profit Website
Company: City of Boston, Digital Team, Boston, MA
Company Description: The Digital Team is part of the City of Boston’s Department of Innovation and Technology. We focus on delivering digital services that are welcoming, highly useful, and designed around the needs of the Boston community.
Nomination Category: Web Site Categories
Nomination Sub Category: Non-Profit Organizations
Nomination Title: Redesign of the City of Boston's website, Boston.gov
How often is this web site updated?
Boston.gov is updated multiple times each day.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
In August 2015, the City of Boston set out to re-imagine the City’s digital front door — Boston.gov — with the goal of building a government website that is beautiful, welcoming, and highly useful.
The result was a redesign that has changed the digital face of Boston and instilled a new confidence that the people working in government aren’t hacks. They’re just like you and me and they care deeply about doing their jobs well.
Over the course of three months, we met with residents and people in City Hall and released a pilot site to begin testing ideas in public. We built on that pilot every couple weeks until it was ready to replace the old website just seven months later on July 20, 2016.
The website is dramatically more accessible. It’s mobile responsive, has a 9-10th grade reading level (down from a post-graduate level), and meets all AA WCAG guidelines for accessibility.
The website has become a catalyst for user-centered thinking and iterative design at City Hall. By making writing guidelines, styleguides, and basic tools available, we’ve uncovered budding innovators across the City of Boston’s more than 60 departments.
List the appropriate creative and production credits for this entry:
The redesign was led by the City's Digital Team in partnership with IDEO, an award-winning global design firm, and Boston-based Acquia, a leading Boston technology provider.