Cisco Careers - Best Home/Welcome Page

 

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Cisco, San Jose, CA
Company Description: Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. At Cisco customers come first and an integral part of our DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Home/Welcome Page

Nomination Title: Cisco Careers | Join the #WeAreCisco Tribe

How often is this site updated?  The Cisco Career's Website and Homepage is updated daily.

Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):

Cisco’s Talent Brand mission is to make personal connections with future talent. When it came time to redesign our Careers Homepage, we had several objectives to align with our mission. We knew that among external candidates, the Careers Homepage was generally their first contact with Cisco.

We had to bridge the gap between external perceptions and employee realities. Candidates often view Cisco as an old, stodgy, tech dinosaur instead of a cool Silicon Valley startup. In reality, however, we operate like a startup, and have the strong culture to match.

How’d we do it? Our homepage is filled with photos of actual employees or a photo taken by an employee – no stock photography! The new brand was Be You, With Us, #WeAreCisco, to address the fact that candidates could be themselves and see themselves on a Cisco team. Using real employee photos allows us to present Cisco as a differentiated workplace by conveying our culture, values, and our people.

Then, instead of designing for how WE wanted to present information, we designed for the way candidates visit the site, and (through Usability Testing) created a navigation schema/information architecture that align with how candidates discover relevant information and jobs.

List the appropriate creative and production credits for this entry:

Cisco's Talent Brand team:
Macy Andrews (Sr. Director, Global Talent Brand, People, and Culture),
Ray Leung (Project Lead),
Amy Bice (Project Manager),
Carmen Collins (Project Manager)

Tolleson (Creative agency)
The 1st Movement (Digital agency)