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Cisco’s Talent Brand Team - Best Use of Instagram


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Company: Cisco, San Jose, CA
Company Description: Cisco is the worldwide leader in IT and networking. We help companies of all sizes transform how people connect, communicate, and collaborate.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Use of Instagram

Nomination Title: @WeAreCisco Talent Brand Instagram Account

How often do you post to this page? Daily

Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):

Cisco’s Talent Brand Team’s objective is to make personal connections with future talent.
We use @WeAreCisco Instagram to showcasing employee-generated photos that tell the story about the Cisco Life and how we have fun while building cool technology. Employees are encouraged to post on THEIR Instagram channels using hashtag #WeAreCisco (reaching THEIR networks.) We feature those photos on the @WeAreCisco account and give “tag” credit to the employee, making the channel an authentic view into Cisco’s “Moments that Matter” through photography. We also compile themes of photos into Instagram Stories – which is uniquely Instagram content.

To encourage employees to post, we ENGAGE first. We also run contests, like our second #WeAreCisco #LoveWhereYouWork contest, to not only incentivize employee participation, but let them know it’s OKAY to use social to talk about working at Cisco.

We started 2016 with 2K followers and ended with 15K followers, ALL ORGANIC (no paid.) But it’s also QUALITY content. Industry engagement rates are 1.8% and falling for brands. Our engagement rate is consistently beating or exceeding (2-3X) industry standard engagement.

List the appropriate creative and production credits for this entry:

The Talent Brand team at Cisco is managed by Macy Andrews, Director of Culture and Talent Brand.

The Social Media Lead for the Talent Brand and the @WeAreCisco social channels is Carmen Shirkey Collins.

The Instagram manager on the team is Social Media Manager Casie Shimansky.

But we just tell employee stories through photos. Every #WeAreCisco ambassador who shares on their social channels and engages with us to give permission to amplify their posts should get creative credits as well. Go team #WeAreCisco!