Cirkled in - K-12 Enterprise Solution
Company: Cirkled in, Redmond, WA
Company Description: Cirkled in is an award winning, electronic portfolio platform to help K-12 students increase their success rate in todays’ drastically changing admissions landscape. As they apply to any application from summer job to internship to college, they share the holistic profile with admission officers and increase their acceptance rate. Schools prepare their students for 21st century admissions process.
Nomination Category: New Product & Service Categories - Education
Nomination Sub Category: New Product or Service of the Year - Education - K-12 Enterprise Solution
Nomination Title: Cirkled in School Offering
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:
The student admissions landscape (for college, internships, scholarships, etc.) is drastically changing towards holistic review of the candidates. 900 colleges and universities have made SAT/ACT optional. Lacking any formal platform, 40% admission officers use social media. K-12 grade schools lack tools for this new admissions processes and can’t prepare their students. This evolution is making it hard for students to keep up. Cirkled in is an award-winning electronic portfolio platform that takes the pain out of admission process, helps students showcase themselves and increases their acceptance rate. Initially Cirkled in started with direct marketing to students. In Sep 2016, we launched the school portal to reach more students and help schools better prepare students.
Cirkled in is a secure, student-centric, centralized platform to compile students’ achievements throughout their academic life, K-12, both inside and outside school. Students can share their holistic profile with recruiters and admission officers and increase their success rate. Cirkled in provides solution for:
1. Students - showcase yourself and be discovered.
2. Schools – better prepare students, improve operational efficiencies and track alumni.
3. Colleges and employers - get relevant, digestible information on an easy to use platform to find best-fitting candidates.
Cirkled in puts the student at center of the circle while helping other stakeholders, with its three-prong approach. On Cirkled in, Students maintain a live record of their activities and accomplishments in seven categories from Academics to Sports to Music. They can upload their records, certificates, awards, links to external videos, etc. to tell their holistic story. Cirkled in is built with multiple levels of security so students can manage their data without any worries.
Students can share their profile with recruiters and admission officers, for all applications like competitive summer-camp, internship, college and scholarships. By sharing their broad strengths and talents, students put their best foot forward and increase chances of acceptance. A progress report guides students and also shows list of people who have viewed their profile.
On Cirkled in teachers can view all their students’ profiles by the class. With a 30 second view of each student, teachers can tailor students’ learnings in the classroom by knowing them historically and holistically. Teachers also like the ability of giving recommendation to the whole class or an individual student.
Finally, there is a school portal where school administrator can monitor their current students and track their alumni, with a very intuitive and interactive dashboard. Schools can do comparative analysis at the state and country level. School administrator will gain insights into student performance and replicate their successes. Better prepared students result in increased acceptance, strengthening the school brand. Soon Cirkled in will launch college and university portal to recruit high quality leads using predictive data analytics.
In a very short time, Cirkled in has been launched in about 28 schools and youth serving organizations. Cirkled in recently signed a contract with Girl Scouts of Western Washington (paying customer) as well as Microsoft Retail stores nationwide who offer Cirkled in as a resource in their youth workshops.
In February 2016, Cirkled in was selected as one of the 40 companies, out of 1200 applicants from 60 countries for Startups Grind’s Global Annual Conference. In March 2016, Cirkled in was nominated for “The Best Product/Service of 2016” for the eastside in Seattle Metro area. In June 2016, Cirkled in was shortlisted as one of the 10 finalists for TechCrunch pitch-off event in Seattle. In November 2016, Cirkled in won 3 silver Stevie awards for “New product/service of the year”, “Company of the year” and “Startup of the year” along with gold award for “Female Entrepreneur of the year” for Reetu Gupta, CEO. In addition, Cirkled in got multiple major news coverage in Seattle Times, 425 magazine, ParentMap magazine, KIRO7 TV show and more.
In just months, Cirkled in grew from a brand-new launch to supporting dozens of organizations with thousands of students, and organic media coverage.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service:
1. Launched in about 28 schools and youth organizations.
2. Made first revenue and signed a contract with Girl Scouts of Western Washington.
3. Incorporated in Microsoft’s youth workshop curriculum for their 87 stores nationwide.
4. Selected as top 40 companies, out of 1200 applicants from 60 countries for Startups Grind’s Global Annual Conference.
5. Nominated for “The Best Product/Service of 2016” in Seattle Metro area.
6. Selected as top 10 finalists for TechCrunch pitch-off event in Seattle
7. Won 3 silver Stevie awards for “New product/service of the year”, “Company of the year” and “Startup of the year” along with gold award for “Female Entrepreneur of the year” for Reetu Gupta, CEO in Women in Business awards.
8. March 2017, selected as a finalist for EdTech-Digest Trend-Setters Awards.
9. Got organic PR coverage in Seattle-Times, 425-magazine, ParentMap-magazine and KIRO7/ABC TV show.
10. Invited to SXSW panel to share Cirkledin experiences