Cigna's Informed on Reform Web Site
Company: Cigna, Bloomfield, CT
Company Description: Cigna is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security.
Nomination Category: Web Site Categories
Nomination Sub Category: Legal
Nomination Title:Cigna's Informed on Reform Web Site
How often is this web site updated? Constantly, as the health care reform legislation continues to be implemented, delayed and modified. The site is typically updated daily to ensure timely, relevant content and resources.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
While the health care reform legislation continues to evolve, Cigna has maintained an unwavering commitment to provide education and communication resources to help employers and brokers navigate this complex law. At the cornerstone of this support is InformedOnReform.com, the industry-leading resource on health care reform rules and regulations.
InformedonReform.com has continued to receive notoriety as the industry’s go-to resource for the latest information. We frequently enhance the site with:
• Breaking news alerts
• Fact sheets on key provisions
• An interactive timeline
• Webinar replays
In 2015, InformedonReform.com averaged 31,000+ page views and nearly 5,000 downloads per month.
Stakeholder feedback consistently recognizes InformedonReform.com as the top health care reform resource, with reporters and even government officials referencing the site to gain the latest reform news and insights.
List the appropriate creative and production credits for this entry:
Cigna Health Care Reform Consulting & Communications: Kari Stevens, Molly Tatting, Alycen Farrell, Courtney Drauschke, Gena Masi, Courtney Mower, Rebecca Watts
The Cigna eBusiness and Digital Marketing Teams lead by Matt Janis and Anne LaTerra