Cigna's Informed on Reform Web Meeting Series
Company: Cigna, Bloomfield, CT
Company Description: Cigna is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security.
Nomination Category: Web Site Categories
Nomination Sub Category: Insurance
Nomination Title: Cigna's Informed on Reform Web Meeting Series
How often is this web site updated?
The web meeting site is updated for each new event. We offer 3-6 web meetings per year.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
Informed on Reform web meetings are the cornerstone of Cigna's reform B2B strategy, educating and engaging audiences on the latest regulatory information and insights about strategic implications of the law.
The webinars feature robust dialogue among the host and guests. Each event includes a presentation and Q&A. Topic-specific webinars are:
• Actionable – stakeholder implications, proactive solutions
• Timely – as the legislation takes effect, and/or is modified or delayed
• Interactive – live Q&A via phone and WebEx
• Consultative – insights for employer health plans and business
Since launching in 2010, the web meetings have attracted over 66,000 participants, with 6,225 attendees in 2015. Overall satisfaction averaged 91% for 2015. Replays are available on InformedonReform.com and generated 3,000+ page views last year. Webinars are also promoted .
List the appropriate creative and production credits for this entry
Cigna Health Care Reform Consulting & Communications: Kari Stevens, Molly Tatting, Alycen Farrell, Courtney Drauschke, Gena Masi, Courtney Mower, Rebecca Watts
Cigna Creative Communications: Kirk Perruccio and the Creative Services team