Cigna - Legal Website
Company: Cigna, Bloomfield, CT
Company Description: Cigna is a global health service and financial company dedicated to helping people improve their health, well-being and sense of security.
Nomination Category: Web Site Categories
Nomination Sub Category: Legal
Nomination Title: Cigna's InformedOnReform.com
How often is this web site updated?
InformedOnReform.com is constantly updated as the health care reform legislation continues to evolve and change. Content is typically updated several times a week.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
Health care reform has been a pivotal topic since federal legislation was initially passed in 2010. As we enter a new era of health care reform, Cigna maintains our unwavering commitment to provide education and communication resources to help employers and brokers navigate the complexities and changes, which are now front and center in the 'repeal and replace' environment. At the cornerstone of this support is InformedOnReform.com, the industry-leading resource on health care reform rules and changes.
Government officials and reporters tell us they use our site, too, as it's more insightful and easier to understand than other government or industry sites.
InformedonReform.com has continued to receive notoriety as the industry’s go-to resource for the latest information. We frequently enhance the site with:
• Breaking news alerts
• Fact sheets on key parts of the law
• An interactive timeline
• Webinar replays
• Our ACA Roadmap interactive tool
The site now has a Repeal and Replace section so we can help our audiences navigate through what's staying the same and what's changing for 2017 and beyond.
In 2016, InformedonReform.com metrics highlights include:
350,289 page views
203,539 total visitors
List the appropriate creative and production credits for this entry:
Cigna Health Care Reform Consulting and Communicaitons Team: Molly Tatting, Alycen Farrell, Courtney Drauschke, Courtney Mower, Rebecca Watts, Alisa Gifford, Kari Stevens
Cigna eBusiness and Digital Marketing leads: Matt Janis and Lauren Mercaldi