Callidus Software - A World Without Incentives

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Company: Callidus Software, Dublin, CA
Company Description: CallidusCloud enables its over 3700 customer companies to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster.
Nomination Category: Video Categories
Nomination Sub Category: Events & Live Webcasts

Nomination Title: A World Without Incentives

The date on which this nominated production was first distributed or otherwise made public: May 10, 2015

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

This year’s C3 video opener focused on the underlying concept of CallidusCloud’s Lead to Money suite: incentives drive behaviors. In the case of sales, they drive results that are beneficial to the sales rep, to the company and even to the customer. In light of that philosophy, the video challenges the event attendees: imagine a world without incentives? The implicit challenge: are you using incentives as effectively as you ought to be?

The video set the tone for C3 2016, the company’s largest user conference to date, and was used again at the Enablement Summit in London and the High Tech Summit in Silicon Valley later in 2015. It has been viewed over 3000 times on the CallidusCloud home page.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

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