Callidus Software - Viral Marketing Campaign of the Year
Company: Callidus Software, Dublin, CA
Company Description: CallidusCloud enables its over 3700 customer companies to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: Viral Marketing Campaign of the Year
Nomination Title: Bacon, Brass, Bucks - CallidusCloud Helps You Make More of It
Tell the story of this nominated marketing campaign for the judges (up to 650 words). Describe the genesis, planning, execution, and results to date of your campaign.
CallidusCloud’s first effort at a viral video focused on a subject that all viewers can relate to: money. CallidusCloud’s Lead to Money suite was created to help businesses become better at making money by making them faster at closing deals, more efficient at accessing the content customers need, and more expert at delivering great customer experiences.
Thanks to some clever writing and well-chosen images, the video took off, earning multiple posts on Twitter and Facebook. It was backed up by a simple Twitter campaign in which a single word from the commercial was posted, with a link to the video. Within a week of its airing, the video had garnered over 10,000 views on the CallidusCloud website; since then over 39,000 people have viewed it on YouTube. The popularity of the video led it to become the basis for CallidusCloud’s television commercial, first aired during the U.S. Rugby Sevens tournament last spring and seen by millions of viewers since then.
In bullet-list form, briefly summarize up to ten (10) of the chief features and results of the nominated campaign (up to 150 words).
• 39,000 views on YouTube
• 10,000 views on the CallidusCloud Website
• Millions of views on broadcast television