Callidus Software - Make More of It
Company: Callidus Software, Dublin, CA
Company Description: CallidusCloud enables its over 3700 customer companies to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster.
Nomination Category: Video Categories
Nomination Sub Category: Viral
Nomination Title: Make More of It
The date on which this nominated production was first distributed or otherwise made public: March 7, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):
CallidusCloud’s first effort at a viral video focused on a subject that all viewers can relate to: money, specifically because CallidusCloud’s Lead to Money suite was created to help businesses become better at making it by making them faster at closing deals and more expert at delivering great customer experiences.
Thanks to some clever writing and well-chosen images, the video took off, earning multiple posts on Twitter and Facebook. Within a week of its airing, the video had garnered over 10,000 views on the CallidusCloud website and over 15,000 YouTube Views.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: