Callidus Software - Corporate Overview Video
Company: Callidus Software, Dublin, CA
Company Description: CallidusCloud enables its over 3700 customer companies to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview
Nomination Title: CallidusCloud's "Bacon, Brass, Bucks"
The date on which this nominated production was first distributed or otherwise made public: February 18, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
CallidusCloud’s video focused on a subject that all viewers can relate to: money. CallidusCloud’s Lead to Money suite was created to help businesses become better at making money by making them faster at closing deals, more efficient at accessing the content customers need, and more expert at delivering great customer experiences.
Thanks to some clever writing and well-chosen images, the video took off, earning multiple posts on Twitter and Facebook. It was backed up by a simple Twitter campaign in which a single word from the commercial was posted, with a link to the video. Within a week of its airing, the video had garnered over 10,000 views on the CallidusCloud website; since then over 39,000 people have viewed it on YouTube. The video became the basis for CallidusCloud’s television commercial aired during the U.S. Rugby Sevens tournament last spring
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency: Grok, New York City