Broadstreet - Best New Product Introduction Event
Company: Broadstreet, New York, NY
Company Description: Broadstreet is focused on staging corporate meetings and events in addition to delivering marketing and communication materials. Expertise includes video, digital, design, branding, strategic communications planning, leadership development and employee engagement. Broadstreet services the financial industry, healthcare, consumer and technology sectors, hospitality, media and entertainment.
Nomination Category: Live Event Categories
Nomination Sub Category: Best New Product Introduction Event
Nomination Title: Global Pharmaceutical Company Product Launch - 2017 National Sales Meeting
The date on which this nominated entry was first presented: March 2017
Briefly describe the nominated event's objectives and how it met those objectives (up to 525 words): TEXT REDACTED FOR PUBLICATION
For over six years, Broadstreet has seen its partnership with this international pharmaceutical company grow exponentially. The addition of meetings, videos and deliverables have sent a clear signal: This pharmaceutical company has unyielding trust in Broadstreet’s ability to deliver during its high-stakes events. With the launch of a new product as part of their 2017 Sales Meeting, Broadstreet was tasked with creating a wow moment to reveal the launch of this new drug. Broadstreet created an experience which bought the product to life through stage design and live performances. A colorful & energetic performance from a top acapella group empowered the audience to rise up and feel enthusiastic about the new product. All staging was specifically designed to incorporate the benefits of the product underscoring the message that attendees would be part of something that was going to help thousands of people. Broadstreet delivered a meeting that re-invigorated a sales force and confirmed the pharma company’s reputation as an innovative and fulfilling place to work.
List the appropriate creative and production credits for this entry:
- Advertising Agency/ City: Broadstreet/ New York City
- Client: Global Pharmaceutical Company
- Art Director: Katherine Goldman
- Producer: Emily Read