Broadstreet - Best Internal Recognition/Motivational Event
Company: Broadstreet, New York, NY
Company Description: Broadstreet is focused on staging corporate meetings and events in addition to delivering marketing and communication materials. Expertise includes video, digital, design, branding, strategic communications planning, leadership development and employee engagement. Broadstreet services the financial industry, healthcare, consumer and technology sectors, hospitality, media and entertainment.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Internal Recognition/Motivational Event
Nomination Title: Global Pharmaceutical Company - Opening Experience
The date on which this nominated production was first presented: March 2017
Briefly describe the nominated event's objectives and how it met those objectives (up to 525 words): TEXT REDACTED FOR PUBLICATION
Broadstreet created a powerful Opening Experience Video that transported audience members into the lives of the patients they serve through a ballroom sized “Virtual Reality” experience. A series of LED video screens spanning over 150’ featured a video that took attendees through four patient scenarios where their disease greatly impacted their lives. The live action footage was shot on state of the art 8K cameras to ensure high quality output on such a large screen surface. The audience wore audio headsets that further immersed them into the scene. Characters on screen spoke and looked directly at each audience member. The width of the image reached beyond their peripheral vision bringing each viewer into the action. Each scene was left unresolved, much like the real life situations of these patients. Following an uplifting charge to the sales force, the video resolved itself by returning to the patients and showing them with the possibility of better circumstances while being treated with the company’s products. The audience reaction was charged with emotion leaving many with tears. Clients said it was one of the few times they could truly connect to the patient’s plight.
List the appropriate creative and production credits for this entry:
- Advertising Agency/City: Broadstreet/ New York City
- Client: Global Pharmaceutical Company
- Art Director: Mark Baltazar