BJ's Restaurants - Food & Beverage Website
Company: BJ's Restaurants, Inc.
Entry Submitted By: DYNAMIT
Company Description: BJ's Restaurants, Inc. currently owns and operates 189 casual dining restaurants. BJ's offers an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ's experience.
Nomination Category: Web Site Categories
Nomination Sub Category: Food & Beverage
Nomination Title: BJ's Restaurant & Brewhouse Web Site
How often is this web site updated? Daily
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words): TEXT REDACTED FOR PUBLICATION
For this project, our objectives for the first year included: increasing online ordering traffic by 5%, increasing traffic to menu pages and food-related content by 8%, and increasing traffic to location pages by 5%. We have been overwhelmingly successful to this point with current data showing: a 13% increase in online ordering traffic, a 140% increase in traffic to menu pages, and a greater than 100% increase in traffic to location pages.