AT&T Global Video Player
Company: AT&T, Bothell, WA
Company Description: AT&T helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: New Product or Service of the Year - Content - Video Platform for Media & Publishers
Nomination Title: AT&T Global Video Player
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:
This submission under the New Product award for Video Platform is for the AT&T Global Video Player or GVP. This player was built and launched in 2016 to incorporate the latest HTML5 technology to display a cutting edge video player that is responsive, intuitive UX and design, and cutting edge capabilities and features. It benefits customers with disabilities by creating accessibility features such as key control and aria labeling that can provide video experiences to users who might have issues seeing or hearing.
Additionally, the player offers an interactive transcript where users can engage with the content of the video while clicking or searching key words or phrases that appear in the video. It provides intuitive UX and a theater-like design for easy use and highlights the video content rather than the video player. GVP also provides search engine optimization features with simple integration into the page with an easy to use HTML tag. The player is built using responsive web design capability and molds to the browser, mobile device, widget or container like liquid.
The AT&T Global Video Player is a video player application that pushes the envelope with capabilities and features that compete and even excel at other leading video platforms. It’s ease of use, advanced accessibility features, and fast performance create an advanced and enjoyable customer experience.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service:
•Designed and architected using responsive web design.
•Designed with mobile first as the experience is nearly indistinguishable between desktop and mobile.
•Fully accessible including key control and aria labeling.
•Offers SEO features that meet Google’s video SEO requirements.
•Interactive transcript that allows users to engage and interact with the dialogue of the video.
•In prototype: animated thumbnail CTAs, 360 interactive video, interactive hotlink cards, interactive video branching.