Amur Equipment Finance - Financial services Website
Company: Amur Equipment Finance, Grand Island, NE
Entry Submitted By: InAvanti
Company Description: Amur Equipment Finance (AmurEF) is a nationally ranked Top Ten independent equipment finance provider and Top Twenty vendor channel origination company. AmurEF offers customized financing programs that draw on its uniquely expansive expertise in the world’s most essential industries - from transportation and technology to manufacturing and medicine – to support its network of over 15,000 vendors.
Nomination Category: Web Site Categories
Nomination Sub Category: Financial Services
Nomination Title: Amur Equipment Finance (AmurEF) web site
How often is this web site updated?
The web site content is updated on a monthly basis with weekly audit meetings to evaluate performance and ensure the site is continually meeting goals.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
AmurEF marketing conceived and launched a new web site corresponding with the company’s 2016 re-brand initiative. This was a prime opportunity to emotionally connect visitors with the new brand while dramatically improving the user experience and site’s usefulness; ultimately moving from a static to fully interactive, informative and engaging site. The AmurEF web site now features specialized financing calculation tools, and a streamlined online application tool for both business owner customers and vendor partners. Visitors can now access a wealth of additional information including numerous customer video success stories and case studies - clearly differentiating AmurEF from its competitors. Since the site launch, year-over-year new user traffic to the redesigned AmurEF site has increased 210% and visitor duration on the site has increased 19%; definitively proving that our visitors are favorably engaging and connecting with the new brand, content and tools offered.
List the appropriate creative and production credits for this entry:
Amur Equipment Finance marketing department conceived and designed the overall site, while enlisting the assistance of Sourcetop to handle the back-end programming requirements, along with EliteSEM to track and improve site metrics - meeting the goals set by the Amur Equipment Finance marketing department.