AMSI/AAG - "INFINITI: Our Passion, Your Drive"
Company: AMSI/AAG, West Palm Beach, FL
Company Description: Automotive Management Services Inc. is the #1 privately-held new-car dealership group in the US, containing 99+ rooftops across the country. AMSI has it's own in-house, award-winning advertising agency, Automotive Advertising Group (AAG). Automotive Advertising Group (AAG) is the award-winning automotive advertising agency, providing full-service marketing resources for dozens of dealerships across the nation.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Other
Nomination Title: "INFINITI: Our Passion, Your Drive"
The date on which this nominated production was first distributed or otherwise made public: This production was first distributed and made public on May 5th, 2017. (05/05/17)
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
The goal of this advertisement was to increase brand awareness of the dealership in an entertaining way that also helps promote sales by showcasing the luxury of the brand and the dedication of the staff. The ad received almost 100 shares (more shares than any advertisement has received in the company history) because the ad connected with it’s target audience. It’s unknown how many other people the ad reached as a result of the shares, but the initial 2,500 people were reached on a budget of only $15 (fifteen dollars, which includes the production cost). Customers soon approached the owner/manager in the dealership mentioning "this commercial we saw”, even though this ad had only been shared on Facebook, not yet on television.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative and production credits for this entry:
Advertising Agency/City: AMSI/AAG - West Palm Beach, Florida
Client: Infiniti Of Coconut Creek
Cinematographer: Maurice Powers and Joe Nanna
Writer (Script): Maurice Powers
Editor: Maurice Powers
Sound/Music Editing: Maurice Powers
Director: Maurice Powers