American InterContinental University - Best Use of Video or Moving Image
Company: American InterContinental University, Schaumburg, IL
Company Description: With specialized degree programs and efficient online learning, American InterContinental University offers nontraditional students high-quality education at an affordable price. What differentiates AIU from the competition is its personalized, authentic guiding approach to supporting student success.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Use of Video or Moving Image
Nomination Title: AIU Success Stories
How often is this site updated?
The AIU Success Stories website was created for this campaign specifically and as such is not regularly updated.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
With our campaign microsite at AIUstories.com, American InterContinental University (AIU) aimed to communicate this differentiating message of guidance and support: “When you commit to earning your degree, we commit to you.” By leveraging our three-part documentary video series, “AIU Success Stories,” as the focal point of the website, we deliver this message through the voices and experiences of our own alumni. When you meet these three people, you’re seeing the essence of AIU and the value we deliver to students. As users progress through the site, this message is reinforced with powerful quotes and hard-hitting data points, along with staged calls to action providing access points to more information.
Since the site was launched in August, we’ve registered 479,010 total page views with an average time on site of 1 minute, 45 seconds. The videos have received more than 1.97 million views (via the microsite and other channels).
List the appropriate creative and production credits for this entry:
Brand: American InterContinental University
Christina Kline (Vice President of Brand Marketing)
Melissa Beardsley (Director, Brand Marketing)
Allison Mortland (Senior Marketing Manager)
Production Company: Warrior Poets, New York, NY
Jeremy Chilnick (COO / Executive Producer)
Douglas Dicconson (Executive Producer)
Stacey Kleiger (Vice President of Production)
Eric Enright (Creative Executive)
Website Production: Truckstop Media, New York, NY
Creative Director: Braden King
Creative Director: Tony Ash
Digital Producer: Nelly Petit
Design Lead: Matt Saling
Still Photographer: Scott Pasfield