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Alliance for Downtown New York - Down Is What's Up

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Alliance for Downtown New York, New York, NY
Company Description: Since 1995, the Alliance for Downtown New York has been working to enhance the quality of life in Lower Manhattan. We aim to provide workers, residents and visitors with a clean, safe and dynamic neighborhood.
Nomination Category: Video Categories
Nomination Sub Category: Motivational

Nomination Title: Down Is What's Up

The date on which this nominated production was first distributed or otherwise made public: October 28,2015

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

"Down is What's Up" showcases the powerful and thrilling transformation currently taking place in Lower Manhattan. The 90-second video stars Questlove, a musician, producer, tastemaker and resident of the district. Lower Manhattan is radically transforming and the neighborhood is finding and redefining a new identity. It is a destination both steeped in history and one that is shaping New York City's future. Questlove eloquently communicates the romance and majesty of the changes sweeping the area, inviting viewers to come see Lower Manhattan for themselves.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Director: Andrew Breslau

Production Company: Milkbox NY