Company: AdCellerant, Denver, CO
Company Description: AdCellerant is a privately held Colorado company focused on marketing, advertising and software. AdCellerant is in its 4th year of operation, recording 1,360% growth comparing 2014 revenues ($390,000+) vs 2016 revenue ($5.7MM). With a team composed of 23 incredibly talented and driven people, AdCellerant’s strength is represented in the products created for its partners, and their excellent customer service.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Application Programming Interface (API) Management Solution
Nomination Title: AdCellerant's Ui.marketing
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:
The Digital marketing landscape is confusing, expensive and riddled with disparate solutions that aren’t integrated with each other making it difficult if not impossible for a media company, agency, or advertiser to plan, execute, and report all the digital products in a typical campaign.
Currently the solutions that are available are disjointed and silo’d by product (PPC, mobile, video, display, seo all disparate systems) and don't provide the tools it takes to manage an effective digital campaign.
We get it….so we built it!
Ui.marketing is a revolutionary ad technology platform that unifies all of the disparate digital platforms through a centralized Application Programming Interface (API) management solution.
Ui.marketing is the combination of three software applications each made up of multiple API’s that work together allowing a company to manage, scale and deliver a comprehensive digital campaign. Each software applications can be used as a stand-alone application or in combination with each of the other applications. The proposals.marketing application supports the sales process; scheduling.marketing supports the operational execution of the digital campaign; and reports.marketing delivers fully transparent analytical reporting of the digital campaign.
Problem 1: The media planning process, in its simplest form, consists of translating an advertisers needs into a proposal or a media plan. The problem is most marketing managers lack the digital acumen to put together an accurate proposal or media plan based on industry, geo, and campaign objective. The result is a campaign that fails to meet campaign objectives leading to lost sales revenue.
Problem 2: The typical digital campaign involves 3-4 digital products requiring a campaign specialist to log into multiple platforms simultaneously to manage a single campaign. The result is a disjointed campaign that is ineffectively and inefficiently managed.
Problem 3: There is great demand from advertisers to move beyond the simplistic reporting that is available today. They’re demanding analytics, reporting transparency, campaign management transparency, and optimization transparency. Furthermore, because campaigns are managed across multiple platforms the campaign results aren’t integrated resulting in ineffective performance.
Problem 1 Solution: Proposals.marketing
A marketing manager or media planner can pull up proposals.marketing. Entering a few key pieces of information (advertiser, url, competitors, geo, industry, campaign objective, and customer demographics) proposals.marketing builds a custom proposal.
By pulling custom audience based forecasting data from multiple integrated API’s like Google and demand side platforms proposals.marketing is able to generate a custom industry specific proposal tied to an advertisers campaign goals and objective.
The API integrations within proposals.marketing simplifies and accelerates the media planning process and inevitably improves marketing performance
Problem 2 Solution: Scheduling.marketing
Scheduling.marketing creates economies of scale by providing a single platform to schedule, flight, and optimize across all digital products eliminating the inefficient management of campaigns across as many as 20 different platforms. All of the API integrations found in scheduling.marketing work seamlessly with the other.
Scheduling.marketing unifies all digital products via API into one single platform which can be optimized across all channels allowing for better use of valuable resources.
Problem 3 Solution: Reports.marketing
Reports.marketing pulls in campaign data via multiple API integration to deliver a single reporting platform across multiple products.
Reports.marketing provides an unparalleled level of transparency for advertiser facing delivery and engagement reporting. You can clearly identify high and low performing targets with easy to understand visualizations of every possible reporting metric from impression to sale.
In addition to the most robust advertiser reporting available, reports.marketing also allows for clear organizational reporting by product, sales division, and time period.
Finally, all three of the ui.marketing applications are product or platform agnostic. Every media partner, agency, and advertiser can use any combination of advertising product that they desire. Ui.marketing is a fully customizable solution that accepts any product or platform provided they have an API.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.
• Ui.marketing is digital product and platform agnostic. Plug-in any product or platform provided they have an API
• Create custom audience campaign forecasts for every digital product from a single platform with multiple API integrations
• The API integrations within proposals.marketing simplifies and accelerates the media planning process and inevitably improves marketing performance
• Scheduling.marketing unifies all digital products via API into one single platform which can be optimized across all channels allowing for better use of valuable resources
• Reports.marketing pulls in campaign data via multiple API integration to deliver a single reporting platform across multiple products.
• Reports.marketing provides an unparalleled level of transparency for advertiser facing delivery and engagement reporting