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Acuity Insurance - Best Annual Report - Print

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Company: Acuity Insurance, Sheboygan, WI
Company Description: Acuity Insurance, headquartered in Sheboygan, Wisconsin, is a property and casualty insurer that operates in 25 states, generates over $1.3 billion in revenue through 1,000 independent agencies, and manages over $3.5 billion in assets. Named the #2 large company to work for in America, Acuity employs over 1,200 people.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Print

Nomination Title: 2015 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public: March 1, 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Acuity has built a brand as a company that is not just financially strong and operationally stable, but also one that is willing to have fun. Our 2015 annual report follows the theme, “The Year That Soared.” Agents were “Proudly Flying High With Acuity” when they opened a large box to find a die-cut, kite-shaped annual report, complete with a ribbon tail. Under the report is a custom-branded kite, which encourages people to go outside and have fun, as well as a box of Frango chocolates. The annual report itself features 11 pages of U.S. flag trivia as well as details on the 400-foot flagpole at Acuity’s headquarters that flies the World’s Tallest Symbol of Freedom.

Our objective with each of our independent agencies is to be the “go-to” company for the type of business that we like to write. Our report highlights our business successes achieved in partnership with agencies and helps create a dialog with our agents. As a result, greater interest is developed in Acuity and stronger partnerships are established.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: DuFour Advertising, Sheboygan, WI
Client: Acuity Insurance
Art/Creative Director: Drew Foerster