Mamamia.com.au Pty Ltd, Surry Hills, NSW Australia
Company: Mamamia.com.au Pty Ltd, Surry Hills, NSW Australia
Company Description: Mamamia.com.au Pty Ltd. operates informational and community building websites for women in Australia. Its content offers news, personal opinions, social commentary, political analysis, intelligent insights, amusing videos, entertainment, clever podcasts, personal stories, parenting tips and information, rogue stories, wellbeing stories and advertising services.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Women-Run Workplace of the Year - More Than 10 Employees
Nomination Title: Mamamia Women's Network
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
Mamamia.com.au Pty Ltd. operates informational and community building websites for women in Australia. Its content offers news, personal opinions, social commentary, political analysis, intelligent insights, amusing videos, entertainment, clever podcasts, personal stories, parenting tips and information, rogue stories, wellbeing stories and advertising services.
Mamamia employs 100 full-time staff, over twice as many as a year ago and boasts thousands of contributors. It is the largest independent women’s website in Australia
Mamamia is committed to:
• making a difference in women’s lives
• bringing you new perspectives
• tackling social justice issues
• improving women’s representation in the media
• teaching young women and girls that HEALTHY is what’s beautiful
• putting the rights of the child above all else
• being firmly in favour of vaccination
• speaking openly about abuse and mental health issues
• approaching it with kindness, love, wit, and a no-tolerance policy on abuse
Over the past two years new entrants like BuzzFeed, The Daily Mail , The Guardian and the Huffington Post have expanded into Australia, but Mamamia has continued to grow. Mamamia’s traffic is up 800% in two years, and reader engagement with the site is far higher than many of its competitors. It garners more than 14 million page views a month and that number keeps growing steadily. A recent record was reached, with more than 1.5 million unique readers a month visiting Mamamia online
Mamamia refreshingly keeps things real rather than always trying to convey perfection. They believe it's especially important for people in the public eye to be honest about their lows as well as their highs, their failures and their successes. As a woman, they know that's the most generous thing you can do for other women, which flies in the face of conventional media.
Mamamia Women’s Network Sites:
• Formerly, iVillage, The Motherish is Mamamia Women’s Network’s parenting site.
• In July 2014, Mamamia’s launched The Glow, a new kind of health and beauty website, inclusive of all women, with none of the clichés and put-downs women have been conditioned to read
• In September 2014, Mamamia expanded its editorial offices to Melbourne
• In November 2014, Debriefdaily was launched, targeted to Women over 40
• Mamamia is also a national daily radio show on the Today network, Mamamia Today.
Mamamia’s aspiration is to be a global player in women’s media. Mamamia intends to focus on building a very significant-sized business in the United States within three years. This phenomenal growth and acceptance is all due to Mamamia’s approach of authenticity, honesty and vulnerability.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Mia Freedman is co founder, editor, content director and publisher of Mamamia.com.au. Mia built her career around creating unique communities of women in magazines as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly. Mia writes a newspaper column appearing in News Limited Sunday newspapers and appears weekly on The Today Show. She is the also the author of three books, “The New Black,” “Mamamia: A Memoir Of Mistakes, Magazines & Motherhood” and “Mia Culpa: Confessions From The Watercooler of Life.”
Jamila Rizvi is the Editor in Chief of the Mamamia Women’s Network websites, including Mamamia, The Glow, iVillage Australia and Debrief Daily. Jamila is an ambassador for Welcome to Australia and CARE Australia’s Educate a Girl campaign.
Choose one (even if both apply):
The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.