Company: ExpoTV, New York, New York
Entry Submitted By: Racepoint Group
Company Description: ExpoTV is the largest video-based social commerce network specifically tailored for the consumer in control, offering a fun way for people to connect, share and celebrate the products they are passionate about. ExpoTV.com is home to the world’s largest catalog of more than 150,000 “Videopinion”SM Reviews created by a fast-growing community of brand influentials.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Most Innovative Company of the Year – Up to 100 Employees
Nomination Title: ExpoTV
during the eligibility period (up to 500 words):
ExpoTV is the first and largest video-based social commerce network specifically
tailored for the consumer in control, offering a fun, fast way for real people
to connect, share and celebrate the products they are passionate about. Think
of it as YouTube meets Consumer Reports. ExpoTV.com is home to the world’s
largest catalog of more than 175,000 “Videopinion”SM Reviews created by a
fast-growing community of brand influentials. ExpoTV’s army of opinionated
shoppers demonstrate products from a real-world perspective in an
easy-to-understand video format. Covering a broad range of categories including
kitchen products, consumer electronics, entertainment and travel, ExpoTV’s
Videopinions are available online at www.expotv.com and they are distributed
through partnerships with the world’s largest portals including Yahoo!, AOL,
Google and YouTube; to leading ecommerce destinations like Smarter.com and
Buy.com; and to more than 25 million digital cable homes through VOD
partnerships with Comcast, Time Warner, Charter, Verizon and other cable operators.
In addition to this, ExpoTV has stayed on the cutting edge of it’s industry by
collaborating with it’s partners to put on events like “Beat the Heat”, which
challenged the city of St. Louis to create user-generated product reviews that
in turn were places on Video On Demand television, making ExpoTV one of the
first to bring user-generated content to the Video On Demand television format.
Also by a separate partnership, ExpoTV collaborated to creating a new
advertising vehicle which embeds ExpoTV’s VideopinionSM Reviews into online
product advertisements to create a richer customer experience by allowing Web
viewers to see unbiased customer reviews of the product before clicking over to
the advertisement’s Web site.
October 3, 2006
Video Product Reviews: An Idea Worth Five Stars?
The Wall Street Journal
December 14, 2006
Finding Video Product Reviews Online
March 15, 2007
Reviewing Video Review Sites
March 15, 2007
Ladies Who Launched
April 2, 2007
Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews
St. Louis Post-Dispatch
September 7, 2007
Charter Looks At Real People Advertising
September 20, 2007
Banner Ads To Run Within UGC
Daphne co-founded ExpoTV, the largest video-based social commerce network
specifically tailored for the consumer in control. Prior to founding ExpoTV,
Kwon was as a founding employee of Oxygen Media, and also worked at the Disney
and ABC Cable Networks.
Daphne holds business degrees from Harvard Business School and the University of
Michigan. She was named as both a top 100 “Women in Cable” and “Most Influential
Minorities in Cable” by Cable World magazine, and selected as a “Top 40 under
40” business leader by Crain’s New York Business magazine.