ExpoTV

Company: ExpoTV, New York, New York
Entry Submitted By: Racepoint Group
Company Description: ExpoTV is the largest video-based social commerce network specifically tailored for the consumer in control, offering a fun way for people to connect, share and celebrate the products they are passionate about. ExpoTV.com is home to the world’s largest catalog of more than 150,000 “Videopinion”SM Reviews created by a fast-growing community of brand influentials.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Most Innovative Company of the Year – Up to 100 Employees

Nomination Title: ExpoTV

  • Describe for the judges the activities and accomplishments of the nominated company
    during the eligibility period (up to 500 words):

    ExpoTV is the first and largest video-based social commerce network specifically
    tailored for the consumer in control, offering a fun, fast way for real people
    to connect, share and celebrate the products they are passionate about. Think
    of it as YouTube meets Consumer Reports. ExpoTV.com is home to the world’s
    largest catalog of more than 175,000 “Videopinion”SM Reviews created by a
    fast-growing community of brand influentials. ExpoTV’s army of opinionated
    shoppers demonstrate products from a real-world perspective in an
    easy-to-understand video format. Covering a broad range of categories including
    kitchen products, consumer electronics, entertainment and travel, ExpoTV’s
    Videopinions are available online at www.expotv.com and they are distributed
    through partnerships with the world’s largest portals including Yahoo!, AOL,
    Google and YouTube; to leading ecommerce destinations like Smarter.com and
    Buy.com; and to more than 25 million digital cable homes through VOD
    partnerships with Comcast, Time Warner, Charter, Verizon and other cable operators.

    In addition to this, ExpoTV has stayed on the cutting edge of it’s industry by
    collaborating with it’s partners to put on events like “Beat the Heat”, which
    challenged the city of St. Louis to create user-generated product reviews that
    in turn were places on Video On Demand television, making ExpoTV one of the
    first to bring user-generated content to the Video On Demand television format.

    Also by a separate partnership, ExpoTV collaborated to creating a new
    advertising vehicle which embeds ExpoTV’s VideopinionSM Reviews into online
    product advertisements to create a richer customer experience by allowing Web
    viewers to see unbiased customer reviews of the product before clicking over to
    the advertisement’s Web site.

  • List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:

    BusinessWeek Online
    October 3, 2006
    Video Product Reviews: An Idea Worth Five Stars?
    http://businessweek.com/the_thread/techbeat/archives/2006/10/video_product_r.html

    The Wall Street Journal
    December 14, 2006
    Finding Video Product Reviews Online
    http://online.wsj.com/article_email/SB116605377916149551-lMyQjAxMDE2NjE2NDAxNTQzWj.html

    PC World
    March 15, 2007
    Reviewing Video Review Sites
    http://www.pcworld.com/article/id,128980/article.html

    BusinessWeek
    March 15, 2007
    Ladies Who Launched
    http://images.businessweek.com/ss/07/03/0315_women_nominees/index_01.htm

    PodTech.Network
    April 2, 2007
    Daphne Kwon and Bill Hildebolt on User-Generated Video Product Reviews
    http://www.podtech.net/home/2606/daphne-kwon-and-bill-hildebolt-on-user-generated-video-product-reviews

    St. Louis Post-Dispatch
    September 7, 2007
    Charter Looks At Real People Advertising
    http://www.stltoday.com/stltoday/business/stories.nsf/story/A328B889AC16C5B18625734F00012F70?OpenDocument

    DM News
    September 20, 2007
    Banner Ads To Run Within UGC
    http://www.dmnews.com/cms/dm-news/internet-marketing/42464.html

  • Provide a brief biography of the person or persons who lead the nominated company (up to 100 words):

    Daphne co-founded ExpoTV, the largest video-based social commerce network
    specifically tailored for the consumer in control. Prior to founding ExpoTV,
    Kwon was as a founding employee of Oxygen Media, and also worked at the Disney
    and ABC Cable Networks.

    Daphne holds business degrees from Harvard Business School and the University of
    Michigan. She was named as both a top 100 “Women in Cable” and “Most Influential
    Minorities in Cable” by Cable World magazine, and selected as a “Top 40 under
    40” business leader by Crain’s New York Business magazine.