Company: Coverall Health-Based Cleaning System®
Company Description: Coverall Health-Based Cleaning System® is one of the world's leading commercial cleaning franchising companies with a global network of more than 90 Support Centers and 9,000 Franchise Owners, servicing over 50,000 customers. Coverall is revolutionizing the commercial cleaning industry with its science-based cleaning procedures designed to reduce cross-contamination and aid infection control.
Nomination Category: Media Awards Categories
Nomination Sub Category: Website of the Year

Nomination Title: Coverall Health-Based Cleaning System® Website

When was this website first published?

Coverall.com on September 15th, 2012

Newly rebranded blog on June 15th 2013

Briefly describe the purpose of the nominated web site and its impact and results to date (up to 125 words):

Coverall, a leading franchisor of commercial cleaning businesses, launched an interactive website in late 2012 and a newly rebranded blog in June 2013 as part of its award-winning sales and marketing integration initiative focused on educating and supporting Franchise Owners and their customers, prospects and industry advocates. With a goal of becoming a “digital marketing machine” and innovator in the franchise industry, Coverall integrates its top-performing website with lead generation and scoring, customer relationship management, email marketing, lifecycle communications, microsites, and social media. A newly rebranded blog, called Coverall CleanFeed shares “Dirt from the People Who Know Clean,” highlighting small-business tips, commercial cleaning industry updates, and interesting facts about creating a healthy work environment. The robust careers page offers a roadmap for job opportunities.

List the names and titles of the people who are involved in creating and maintaining the nominated web site:

Diane Emo, Vice President of Marketing

Kim Dailey, Manager of Franchise Marketing

Ryan Nacht, Manager of Sales and Marketing Operations

Sima Taslimi, Communications Manager

Natalia Rex, Sales and Marketing Operations Coordinator.