Brickfish
Company: Brickfish, San Diego, CA USA
Company Description: Brickfish® is the performance-based Cost Per Engagement® (CPE®) social media solution that has generated 300 million consumer engagements and conversations for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Its patent pending Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the global Web and around the World.
Nomination Category: Individual Categories
Nomination Sub Category: Best Entrepreneur – Service Businesses - Up to 100 Employees
Nomination Title: Nichole Goodyear, CEO, Co-founder and President
Describe for the judges the activities and accomplishments of the nominated entrepreneur during the eligibility period (up to 500 words):
Nichole Goodyear is Co-Founder and CEO of Brickfish, a performance-based Cost
Per Engagement® (CPE®) social media solution that has generated 300+ million
consumer engagements and conversations for advertising agencies and Fortune 1000
marketing leaders like Microsoft and Nike. As Co-Founder and CEO, Nichole is
driving unprecedented growth (+368% since 2006!). She recently expanded
Brickfish’s sales force (new sales team members include Paul Botto, the former
head of Google Analytics). In 2010, Brickfish announced numerous new client wins
including: Delta Dental®, BlackBerry International®, and Le Creuset®. Under
Nichole’s leadership, Brickfish has been awarded the Red Herring Global 100
Award, an OMMA Award for Best Viral Campaign, and a Forrester Groundswell Award.
The San Diego based company is VC backed and completed Series B fundraising in
2009 (of note, since less than 5% of all women-owned businesses receive venture
capital). A seven time tech serial entrepreneur and industry thought-leader,
Nichole serves on the Interactive Advertising Bureau (IAB) Social Media
Committee and chaired the creation of the IAB Social Media Buying Guide, the
industry’s first ever guide to buying social media advertising. She was recently
elected to the Board of the Social Media Advertising Consortium (SMAC). She has
shared insights about social media and Cost Per Engagement® innovations at
numerous conferences across the U.S. including: IAB Social Media Marketplace,
OMMA Global, Digi-Day Social, Advertising Week, CES, and Digital Hollywood. Her
personal mission: transform the way the advertisers and publishers measure
social media from CPM (cost per thousand) to CPE® (cost per engagement).
Brickfish CEO Thought Leadership and Board Roles
• Member of the Interactive Advertising Bureau (IAB) Social Media Committee and
Chaired the creation of the IAB Social Media Buying Guide
• Social Media Advertising Consortium Board Member
• Noted speaker at IAB Social Media Marketplace, OMMA Global and OMMA Social,
Digi-Day Social, Advertising Week, CES, Digital Hollywood, and more
• Seven Time Tech Serial Entrepreneur (previously founded Pacific Fusion
Technologies)
Company Awards
• Red Herring Global 100 winner
• OMMA Award winner for Best Viral Campaign
• Forrester Groundswell Award
• Alister and Payne’s Best PR and Marketing Companies of 2010
Endorsement
Nichole is one of the most inspiring women I have ever met - professionally and
personally. She had a vision for a social media platform before the words social
media were part of our vernacular and she has been a fearless leader, taking a
germ of an idea and turning into a major technology brand, working with the
world's leading brands. And she has done it all with such grace and integrity,
creating a team that is more like family than co-workers and still managing to
be a wonderful mother to her children. We all need a Nichole in our lives.
–Karen Robinovitz, Creatrix, Purple Lab (Brickfish has powered 2 social media
programs for the new beauty brand)
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your nomination. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
LA Times
http://travel.latimes.com/daily-deal-blog/index.php/on-the-spot-tripadvi-7187/
Alister & Paine
http://alisterpaine.info/2010/06/28/ceo-interview-nichole-goodyear-of-brickfish/
B2C Marketing Insider
http://www.b2cmarketinginsider.com/social-media/coach-turns-to-brickfish-to-
create-%E2%80%9Cdesigner%E2%80%9D-social-media-program-0502
Internet Retailer
http://www.internetretailer.com/2010/05/19/estee-lauder-acquires-cosmetics-
brand-social-media-savvy
Corp! Magazine
http://www.corpmagazine.com/SpecialInterests/EverythingDigital/tabid/805
/itemid/1443/Default.aspx
WWD Magazine
http://www.wwd.com/media-news/the-next-wave-fashion-brands-test-new-
social-media-platforms-3005740
TechNewsWorld
http://www.technewsworld.com/story/Twitter-Flies-the-Coop-69557.html?
wlc=1268768264&wlc=1270140533
http://highedge.vo.llnwd.net/d1/Press/SMACAnnouncement_Brickfish_050410.pdf
http://highedge.vo.llnwd.net/d1/Press/BrickfishSalesTeamExpansion.pdf
Provide a brief biography of the nominated entrepreneur (up to 100 words):
Nichole Goodyear is CEO, Co-founder and President of Brickfish, a VC-backed,
award-winning technology platform that powers social media campaigns for Fortune
1000 marketing leaders and advertising agencies. Brickfish is Nichole's SEVENTH
STARTUP. The Brickfish Solution has generated over 300 million brand
engagements and delivered over 500 results-driven campaigns for leading brands
such as
Microsoft, Neiman Marcus, Kodak, Estée Lauder, Nike, Coach, QVC, BlackBerry®,
MTV Networks, Barilla Pasta, and Cisco. Under Nichole’s leadership, Brickfish
has been awarded the Red Herring Global 100 Award, an OMMA Award for Best Viral
Campaign, and a Forrester Groundswell Award.