The Author Incubator - Best New Product or Service of the Year - Business Services
Company: The Author Incubator, McLean, VA
Company Description: The Author Incubator was founded in 2010 as a home for life coaches and healing professionals committed to writing books that make a difference. We have published over 300 bestselling books in a row, but most importantly our authors have collectively influenced over 750,000 readers around the world getting them the help and personal transformation they need.
Nomination Category: Product & Service Awards Categories
Nomination Sub Category: Best New Product or Service of the Year - Business Services
Nomination Title: The Author's Way
Describe for the judges the nominated product or service, including its features, functions, benefits, and performance to date (up to 525 words). Include in this section the date since the beginning of July last year on which the product or service was introduced to the marketplace:
Founded by Dr. Angela Lauria, The Author Incubator is a home for life coaches and other healing professionals committed to writing books that make a difference. Unlike other publishers, who focus on book sales and revenue for the publisher, Dr. Angela is committed to the success of her authors in the creation, publishing and promotion of the book and related programs. To do this, her authors need (and get) a finished book, but more than that they BECOME the person who is creating change now by developing and selling products and services while simultaneously getting their book done.
Angela provides life changing programs to enable those authors to convey their unique messaging to readers globally. Her clients have included people like Kevin Snook who helps manufacturers in Asian increase their plant productivity and Debbie Lazinsky, a nutritionist who lost 185 lbs and has gone on to help her clients lose over 26,000 lbs collectively.
Her programs accelerate the book writing process, transforming her clients into best-selling authors. Angela’s authors have been featured on multiple media outlets including The O Network, MSNBC, Fox & Friends, The Today Show, Modern Bride, and Parents Magazine amongst dozens of others.
At the end of 2016, the Author Incubator launched The Authors Way. A 9 week training program with video training, live Q&A, and discussion forum, The Authors Way coaches authors through the creation of their manuscript and helps them to hone in and refine their messages of hope and healing in order to serve their readers.
Over 91% of people WANT to write a book, but only 3% ever do. And of that 3% only 20% of those ever publish. That means for every 300 people who want to write a book only 9 get it written and only 2 actually publish. 2 in 300!
Angela’s results are different. Of her last 300 clients 96% finished and all 100% of those published… 297 out of 300. None of her competitors publish their numbers because they are abysmal. Often increasing your chances from 2 in 300 to only 30 in 300.
This is because most book coaches, editors, and self-publishing services only focus on the book instead of the author. Most people procrastinate or are unsuccessful because they are overpowered by fear. They don’t know the techniques needed to successfully write a book, or they don’t know the techniques essential to creating a platform that will draw to them the people they need to help and the opportunities they want to create. The Author’s Way provides multi-faceted support, teaching authors the techniques they need to write a book from start to finish and start making a difference in the world.
At the culmination of the program authors attend a live 3-day event at the Author Castle in McLean Virginia where authors celebrate the completion of their manuscript by self-publishing on Amazon followed by two intensive days of building their business and marketing plan under the direction of Dr. Angela. Over 96% of The Author’s Way participants complete their non-fiction manuscript, they self-publish their book, and they have a one-year marketing plan at the end of the program.
Provide a brief biography of the person or persons who lead the team that developed the nominated new product or service (up to 125 words):
Dr. Angela Lauria is the founder of The Author Incubatorand creator of the Difference Processfor writing a book that matters. In 2017, The Author Incubator was ranked #285 on the Inc. 500 fastest growing companies and Dr. Angela was named by Entrepreneur Magazine as one of the top 10 most inspiring entrepreneurs to watch – one of only 2 women on the list.
Angela has helped over 300 authors-in transformation write, publish, and promote their books.Her clients have been seen everywhere from Vanity Fair to O Magazine to the Today Show and their books have been responsible for over $10 million in cumulative revenue.
She is the author ofMake 'Em Beg to Publish Your Book,The Incubated Author,andThe Difference.