Company: ATechnology International, Brisbane, QLD, Australia
Entry Submitted By: ATech
Company Description: ATechnology keeps Australia's biggest businesses online. End-to-end enterprise class services include networks & security consultation, cloud hosting and web development. With a high performance and high security specialisation, ATechnology delivers a premium range of products specifically suited to large organisations, software providers and online businesses.
Nomination Category: Media Awards Categories
Nomination Sub Category: Website or Blog of the Year

Nomination Title: Virgin Australia's Happy Hour Website

When was this website first published? April 2014

Briefly describe the purpose of the nominated web site and its impact and results to date (up to 125 words):

Virgin Australia hosts Happy Hour, a weekly timed sales event. Guests visit sale events to view exclusive offers, including flight specials, holiday package deals, car hire and more.

This unique system’s powerful backend makes complex data input seem simple. Complex algorithms transform data into a well-designed, easy to use front-end interface.

Additionally, the system successfully handles extreme traffic volumes simultaneously.

Numerous complex features include:

SabreSonic Web integration, and discount application,
Countdown timer and redirection,
Fully responsive across mobile, tablet and desktop,
Sophisticated content contribution: 20+ user roles,
approval process and revisions
Dynamic analytics and bulk data export

With a tight budget and timeline, a high quality product was delivered to a very high standard, producing a positive return on investment for Virgin Australia.

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List the names and titles of the people who are involved in creating and maintaining the nominated web site:
 

The Virgin Australia Happy Hour site was created and is maintained by a team led by women.

Sarah-jane Peterschlingmann - Managing Director, ATechnology International
Project lead - Agency-side, lead web developer, lead on-going maintenance

Natasha Duerden - Leader, Websites and Digital, Virgin Australia Airlines
Project lead - Client-side

Adriana Porter - Lead Analyst, Digital Campaign Optimisation, Virgin Australia Airlines
Lead user acceptance testing

Kate Grainger - Senior Information Developer - ATechnology International
Documentation author