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Company: Toshiba America Business Solutions, Inc., Irvine, CA
Company Description: Toshiba America Business Solutions, Inc., (TABS) is a leading managed document services (MDS) provider with experts that help organizations take control of document security, workflow and print environments.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Meeting of the Year

Nomination Title: Toshiba America Business Solutions, Inc. LEAD 2012 National Sales Meeting

Tell the story about your organization's sales meeting (up to 500 words). Include sections describing the genesis, development, production, and results to date of the event:

Toshiba America Business Solutions, Inc.’s recent sales meeting, LEAD (Learn, Engage, Act and Deliver) 2012 was a resounding success on many levels. A record 709 attendees – the most people to ever attend a national Toshiba sales event – including sales professionals, end users, analysts and media descended on Caesars Palace in Las Vegas, Nov. 12-14, 2012 to gain insight on the latest trends within office technology products and services.

With access to 11 sessions, dealer and direct channel attendees received the most educational content ever offered at an annual Toshiba sales conference. Content was specifically designed to educate them on successfully selling key products and solutions emerging in the industry. On the second conference day, all attendees including dealers, direct channel representatives, end users, analysts and media had access to an additional 14 breakout sessions covering in-depth topics and business solutions related to specific vertical markets such as healthcare, education, retail and financial services.

Toshiba representatives and industry experts delivered compelling presentations on document and business solutions, print reduction, mobile printing and digital signage. The highlight for end users was a session dedicated to current Toshiba customer, SunTrust Bank with an executive there discussing the substantial savings the bank received after implementing Toshiba products and services.

LEAD 2012 was also an opportunity for Toshiba to unveil its breadth of products and solutions at a product fair. Attendees were introduced to Toshiba’s soon-to-be-released multifunction printer - the e-STUDIO5055c, the latest generation of its award-winning fleet management tool – Encompass, the highly anticipated eco MFP, digital signage solutions as well as an interactive communications table.

Another highlight of the event was the appearance of keynote speaker, Billy Beane, the subject of the best-selling book and major motion picture, “Moneyball.” The Oakland Athletics’ General Manager – widely considered one of the most progressive and talented executives in Major League Baseball – shared his innovative and winning style of management and leadership in an engaging and informative manner. By striking parallels between baseball and business, Beane provided pointers on identifying undervalued assets to create and sustain a competitive advantage.

To further inspire many LEAD 2012 attendees, Toshiba America Business Solutions’ President and CEO, Mark Mathews spoke of the company’s year-over-year success while mentioning revenue and profitably improvements from 2011 with particular sales increases in managed print services and thermal barcode printers.

Aside from the unbridled success from an attendee engagement standpoint, Toshiba secured nearly 120 sales leads - a 40 percent increase from last year’s event. Additionally, Toshiba was able to deliver a flawless event while spending less than half of what it did for its 2011 sales event. The event’s tagline, Print smarter; Communicate smarter; Work smarter; is more than simply a marketing slogan, it is the definitive educational experience LEAD 2012 attendees gained as they left Las Vegas.

Provide a brief (up to 100 words) biography about the leader(s) of the team that staged the nominated sales meeting:

Mark E. Mathews currently serves as president and chief executive officer (CEO) for Toshiba America Business Solutions, Inc. (TABS). In this role, Mathews oversees the strategic direction and operations of the company’s Electronic Imaging Division (EID) and Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS that owns and operates a network of office equipment dealers throughout the United States and Latin America.

With the company since 1993, Mathews served in various management roles within EID prior to his current position. Having more than 20 years experience in the industry, Mathews provides expertise on industry trends such as document management, output optimization, data and device security, and the integration of sophisticated software solutions for improving business workflow and productivity.

With the company since 2002, Bill Melo currently serves as vice president, Marketing, Services and Solutions for Toshiba America Business Solutions Inc. (TABS). In this capacity, Melo oversees product marketing, managed and professional services, marketing communications, training, and service support and operations.

Prior to serving in his current role, Melo was director, Managed Services for TABS, where he managed the development and delivery of Toshiba’s Encompass Managed Print Services program, the industry’s leading document management and output optimization services. In developing Toshiba’s Encompass Online assessment platform, Melo leveraged his extensive experience developing Web-based applications for the document imaging industry.During his 22 years in the industry, Melo has managed the implementation of solutions at commercial, government and educational organizations throughout the United States. Melo’s prior employment experience includes; vice president, Worldwide Marketing for Hitachi Koki Imaging Solutions; and national program manager for Ricoh Corporation.