Revana
Company: Revana, Tempe, AZ
Entry Submitted By: TeleTech
Company Description: Revana is dedicated to helping companies invest in outcomes, not components. That's why Revana offers end-to-end revenue generation and sales solutions that include the best technology, people, and practices to help companies achieve two goals: •Customer acquisition •Customer growth and customer retention Revana drives all the pieces of the sales process.
Nomination Category: Solution Provider Awards Categories
Nomination Sub Category: Sales Outsourcing Provider of the Year
Nomination Title: Let us take you to Revana
Tell the story about what this nominated organization has achieved since the beginning of July 2011 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Global 1000 clients understand that they don’t need to recreate the wheel to drive revenue and increase customer loyalty. Instead they turn to Revana, the go-to partner for managing complex customer experience programs. Formerly Direct Alliance, the company was rebranded as Revana in 2012 to reinforce its key function in the sales and customer service world – the new name comes from combining revenue, results, relationship Nirvana.
While the name may be new, the company continues on its decade-old mission to deliver revenue better and faster than Global 1000 companies can do on their own. Jeff Ernst, a Forrester business-to-business marketing and sales analyst said: “This is the first time that I’ve seen a company bundle all of the necessary elements for revenue generation into a single solution/engine, you’ve definitely got something here.”
Revana’s success is tied directly to our client’s business outcomes. The adaptive revenue generation platform is tailored to each clients’ unique needs; helping some of the most successful companies around the world overcome the challenge of increasing revenue while delivering personalized and seamless customer experiences each and every time.
Revana’s unique and integrated sales and marketing solutions handle millions of customer interactions a day across any channel, vertical, and geography, which has delivered results such as these for clients in 2012:
•In one year, an automotive client delivered $50 million in increased profit by selling nearly 10,000 vehicles through dealers. Revana’s integrated sales and marketing campaigns produced an average of 2,200 percent ROI and increased the Net Promoter Score 90 points for the client.
•A lead-generation campaign for a leading technology company delivered $70 million in annual revenue while managing 17 product lines. Of the leads generated, 91 percent were qualified leads that the sales team could immediately work.
•Using marketing analytics, a financial services client increased asset growth for 250,000 of their clients by $1 billion. Using a multi-touch, multi-channel marketing program, customer engagement increased 60 percent and churn rates were reduced by 60 to 80 percent.
Additional 2012 achievements included:
• Launched 14 new client programs, all with custom solutions designed to meet their revenue growth objectives and business needs.
• The most successful companies use Net Promoter Score as a centerpiece to gage customer satisfaction and drive financial growth. Revana increased clients Net Promoter Score to +24up from +8 in 2011. The average firm sputters along at an NPS of only 5 to 10.
• 85 percent of Revana employees recommend Revana’s services to family and friends
• 76 percent of Revana employees rate it as a “Good Place to Work.”
• Outsourcing partner for American Red Cross and Disney’s Hurricane Relief Telethon, provided infrastructure, phone support and employees to take donations.
To meet the needs of the multichannel sales and marketing world, Revana’s adaptive revenue generation platform pulls information across all contact channels into one holistic customer experience, driving revenue through digital marketing, predictive analytics, and sales performance. This enables Revana to deliver proactive and personalized customer experiences for clients through each stage of the customer life cycle
Provide a brief (up to 100 words) biography about the leader of this nominated company:
In April 2007, Judi Hand was appointed President and General Manager of Revana, a wholly owned subsidiary of TeleTech Holdings, Inc. Since then, she has assumed additional responsibility as Chief Sales Officer for TeleTech.Hand has more than 20 years of experience in sales, service, and marketing to business and consumer customers at all levels. Her previous executive experience includes Senior Vice President of Enterprise Sales with AT&T, Vice President of AT&T Business Services, Senior Vice President of Sales and Customer Care at Qwest. Hand earned her MBA from Stanford University and a BSBA in communications and marketing from the University of Nebraska.