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Pitcher GmbH

How to EnterCompany: Pitcher GmbH, Zurich, Switzerland
Company Description: Pitcher GmbH started out in 2010 as a provider of web and mobile applications as part of mobile marketing campaigns for companies such as Migros, Swisscom, Lindt, Bell etc. While working with ad agencies, and watching the enthusiastic response to the iPad, Vayen’s founding team came up with the idea of Pitcher®, a Closed Loop Marketing (CLM) and eDetailing Platform for Tablets.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New

Nomination Title: Pitcher GmbH Pitcher (CLM) Close Loop Marketing Platform

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date:

Pitcher Closed Loop Marketing Platform

Pitcher is a ground-breaking mobile application, enabling sales reps, wealth managers, private bankers, insurance agents, pharma reps to access all the necessary documents, order forms, marketing materials and even live data within one very intuitive app, any time at all times. At the back end, it gives full compliance guarantee and version control, field real-time analytics and a very easy to use self managed content management system.

A proprietary automated conversion engine along with the CMS gives you complete control over the content to be delivered. The built-in analytics module provides feedback on your most effective user scenarios. And, the tight integration with existing CRM systems provides real-time, constant client data flow to and from the field.

What’s more, Pitcher is not an off-the-shelf product. Consequently, it can be further developed and customized for exact needs of the customers.

A Versatile Content Management System

Pitcher’s CMS is multifunctional. It is not only used to load and distribute content in a fully compliant manner, but it includes clever, built-in functions in order to link content relevant to a certain topic for quick presentation purposes. The CMS will make it possible for customers to also create quizzes and forms, improving interactivity with the customers.

An Amazing Tablet Application

The application on the mobile device is the most visible part of Pitcher. A neat design allows rapid content delivery, and the absence of navigation buttons keeps the screen free for the content and message that sales reps want to deliver to final customer. Three basic types of navigation features allow sales reps to provide customers with relevant and specific detailing. Also sales reps can add remote control from their iPhones, and their training sessions will be much more productive, too.

A Powerful Analytic Tool

As soon as sales reps are detailing, the system records everything. Managers of sales reps will know what has been shown, for how long, to whom, and where. And there are many more details you can customize for your specific needs. Emotional feedback is another clever feature of Pitcher and adds a whole new dimension to your analytics.

Imagine always having up-to-date marketing materials in front of your clients. It’s a true, end-to-end solution, from Pre-call, to eDetailing, to POS, to post call. It provides support for 3D visuals, movies, its multilingual interface lets you create presentations in the languages you need, quickly.

 

Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Mert Yentur – Founder/Leader

Mert has been passionate about technology his entire life. He was coding at the early age of 7 (and getting paid for it at 17). He then studied Computer Engineering at ITU as an undergraduate and Neural Systems & Computation at UZH/ETH as a graduate. Mert then went on to get real-life experience as a software engineer at two of the industry’s top companies, Apple and Adobe.

Today, he and his team at Pitcher offer one of the highest-rated e-detailing programs on the market—Pitcher.