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 Company: Related Cervera Realty Services (RCRS), Miami, Florida
Company Description: A partnership between leading luxury real estate broker Alicia Cervera Lamadrid and visionary developer Jorge Perez, RCRS is a full service real estate brokerage firm that has grown strategically to serve the needs of leading developers in South Florida. Since its inception, the RCRS team has sold over 13,600 units representing over $6.5 billion in sales.
Nomination Category: Individual Categories
Nomination Sub Category: Best Entrepreneur – Service Businesses – up to 2,500 Employees
Nomination Title: Alicia Cervera Lamadrid, CEO, Related Cervera Realty Services
Describe for the judges the activities and accomplishments of the nominated entrepreneur
during the eligibility period (up to 500 words):
Havana-born and Miami-raised, Alicia Cervera Lamadrid comes from a family whose
name is synonymous with luxurious land holdings; she grew up surrounded by real
estate, with both parents in the business (mom Alicia Cervera, founded Cervera
Real Estate, Miami’s first real estate firm specializing in developer sales). A
graduate and past student body president of the University of Miami, Cervera
Lamadrid joined her mother’s firm in the early 1980s and rose the ranks
eventually making her mark with such luxury condos as The Imperial, Villa Regina
and Bristol Towers. She took on different roles and learned the business from
the ground up. While family ties may have initially drawn her into the high
stakes world of multi-million dollar properties, it is her sharp business acumen
and personable, people-first attitude that keep her among the major players in
the industry.
Alicia's accomplishments since July 1, 2006 include:
July 2007 - Finalist in the CEO category of the 2007 South Florida Business
Woman of the Year.
May 2007 - RCRS is nominated and wins four Platinum awards from the Builders
Association of South Florida.
February 2007 - Alicia is asked to sit on the Board of the Mercy Hospital
Foundation.
September 2006 - RCRS is among the Top 20 Fastest Growing Private Companies as
ranked by the South Florida Business Journal.
August 2006 - Featured as "The Achiever" by Miami Today, the newspaper that
serves the business and civic communities in Miami, Florida.
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
http://www.rcrs.net/
Provide a brief biography of the nominated entrepreneur (up to 100 words):
In 2000, Alicia Cervera Lamadrid joined forces with visionary developer Jorge
Perez of The Related Group to create Related Cervera Realty Services (RCRS).
This partnership has been integral in the reurbanization of South Florida as the
South Beach and Downtown Miami skylines have risen and given birth to
live/work/play neighborhoods. In just over seven years, the full service real
estate brokerage has sold over 13,600 units, representing over $6.5 billion.
RCRS is among the Top 20 Fastest Growing Private Companies as ranked by the
South Florida Business Journal.
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