Company: DaimlerChrysler AG, Stuttgart, Germany
Company Description: DaimlerChrysler is a leading manufacturer of premium passenger cars and the world’s largest producer of commercial vehicles. Among its most renowned brands are Mercedes-Benz, Chrysler, Maybach, Jeep and smart. The Group employs 360,385 people at over 100 locations worldwide with sales of over four million vehicles and revenues amounting to 151.6 billion euros in 2006.
Nomination Category: Company & Office Categories
Nomination Sub Category: Best Corporate Social Responsibility Program in Europe

Nomination Title: Mondialogo - Intercultural Dialogue and Exchange

   1. Tell the story about what this nominated company achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          Mondialogo is a partnership initiated by DaimlerChrysler and UNESCO in October
          2003 to promote intercultural dialogue among young people. It consists of two
          international competitions for high school and university students and has
          reached more than 100.000 young people from 140 countries.

          Teenagers and young adults from all parts of the world meet at Mondialogo’s
          multilinguistic website, form transcontinental teams and work on joint
          projects: Japanese and Turks develop an educational game on emergency response
          to natural disasters. A team from South Africa and Australia works on a HIV-
          AIDS educational program. Students from the US and Iran overcome even virtual
          barriers. Although the email connection between the two countries was
          hampered, friends and relatives in Bolivia and Pakistan helped them to get in
          touch and elaborate their project on sustainable water supply.

          Mondialogo effectively contributes to quality education in many countries and
          to achieving the United Nations Millennium Development Goals, especially
          sustainable development and poverty reduction to improve the quality of life
          in the developing world. Within the UN system, Mondialogo is considered best
          practice for Public-Private-Partnerships.

          The Mondialogo initiative is based on three components:
          1. Mondialogo School Contest
          2. Mondialogo Engineering Award
          3. Mondialogo Internet Portal

          In 2006, the second Mondialogo School Contest concluded with a symposium in
          Rome, Italy. Over 35,000 students in 2,600 teams from 138 countries
          participated in this contest, twice as many as during the first Mondialogo
          School Contest in 2003/04, in which already 25,000 students from 126 countries
          had participated.

          The Mondialogo School Contest addresses students aged between 14 and 18.
          Paired with a partner school from a different continent, the teams develop
          joint projects on issues such as racism, stereotypes, cultural identity and
          globalization.

          During the project work, the teams go through different processes in which
          they explore both their own and their partner team’s culture. The aim is to
          convey values such as respect, tolerance and mutual understanding.
          The winner in 2006 was a team from Italian/Indonesia who jointly organized
          school lessons for street children in Jakarta, Indonesia, and will set up a
          permanent school in May 2007. During an Award Ceremony, an international jury
          awarded the prizes – 500 euros, 1,000 euros and 1,500 euros, respectively – to
          the best three teams.

          Registration for the third Mondialogo School Contest will start on 21 May
          2007, the UN World Day for Cultural Diversity.

          The Mondialogo Engineering Award, the second project component, addresses
          engineering students from developing and developed countries.
          They are invited to join forces and to develop ideas for the sustainable
          improvement of the quality of life as well as for fighting poverty in
          developing countries. This includes issues such as medical care, nutrition,
          housing, energy, mobility, communication and the development of natural
          resources.

          The Mondialogo Engineering Award was organized for the first time in 2004/2005
          with 1,700 students from 79 nations participating. The second award contest
          started in November 2006, with 809 registered project ideas from 89 countries.
          After a six-month period, the international teams will have to submit their
          results. A high-ranking jury will evaluate all project proposals and select
          the winners of the Mondialogo Engineering award, endowed with a total of
          300,000 euros.

          Among the 2005 winners was a German/Malian team who had installed solar
          systems for health care centers and had thus been instrumental in improving
          the electricity supply and, consequently, medical care in Mali. A team from
          the USA and from India developed a water treatment plant for the village of
          Ashoknagar in West Bengal, India, which purifies water contaminated with
          arsenic and thereby makes its usable by the population again.

          The two competitions – Mondialogo School Contest and Mondialogo Engineering
          Award – are complemented by a third project component, the Mondialogo Internet
          Portal. This is a communication and information platform in five languages
          (English, French, German, Spanish and Italian) with a community of almost
          30,000 registered users and over 1,350 visitors per day.

          With its individual projects, Mondialogo promotes the peaceful coexistence of
          all cultures and religions around the world and has reached out to a large
          number of different people ever since its foundation. Mondialogo is an
          essential part of DaimlerChrysler’s social responsibility, aiming at giving
          globalization a human face.

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          http://www.mondialogo.org

   3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

          Dr. Dieter Zetsche was born in Istanbul, Turkey, and after finishing school in
          Frankfurt studied electrical engineering at Karlsruhe University. He has been
          a member of the Board of Management since December 16, 1998 and chairman of
          the Board of Management of DaimlerChrysler AG since January 1, 2006. In
          addition to being chairman of the board, Dr. Dieter Zetsche is the board
          member responsible for the Mercedes Car Group. He has been patron of the
          Mondialogo initiative since 2006.