Company: CCL Container
Company Description: CCL Container is North America’s largest producer of impact extruded aluminum packaging components and container products. The company has operations in three countries and generates revenue from sales to NA, Europe and Asia.CCL Container is a regular recipient of packaging industry awards that recognize innovation and new product development.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Package Design in a Suite

Nomination Title: Goen Group's Design for the TRIMSPA® Family of Products

1. Date this new package design suite was first released:

September 2004

2. Briefly describe this nomination's communications objectives and how it met those objectives (up to 100 words):

Counterfeiting not only harms the image and bottom line of the original, but can
also endanger the consumer, especially when the product is digested. To address
this issue TRIMSPA®  is the first in its field to use an aluminum bottle package
for a weight management product. The entire product line utilizes the custom
package including TRIMSPA® X32, LipoSpa®, and CarbSpa®.  In addition to
providing counterfeit protection, TRIMSPA's new packaging also addresses several other important requirements. These include tamper-evidence(seal and band),
environmental friendliness, and superior product stability. The 100% recyclable,
container is consistent with the cutting edge science of the product.

3. Provide the applicable creative and production credits for this nomination:

Goen Group Creative Team
Randee Applebaum-Goen Group-Art Direction
Mark Goda-CCL Container-Director R+D, Structural Design,Bottle