Company: A.S.K. Learning, Shanghai, China
Company Description: A.S.K. is one of the world's leading providers of corporate learning. With an unmatched ability to deliver scalable online and classroom-based learning, A.S.K. has built a solid 20-year track record with industry leaders such as Cisco Systems, Hewlett-Packard, Sony, Qantas, Canon, and many others. The company's philosophy is to provide a single, integrated platform to communicate, educate and motivate staff to improve their attitudes, skills and knowledge. This is achieved through a blend of consulting, coaching, training and change management that spans assessment, culture development, skills reinforcement and the benchmarking of results. These services are provided using traditional workshops and award-winning online tools that achieve high user uptake to transform learning into action.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Sales Trainer

Nomination Title: Nic Read, Best Sales Trainer, Asia

1. Tell the story about what this nominee achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

This Western sales trainer took on the challenge of developing new research on
how executives make buying decisions and how salespeople build relationships in
Eastern cultures. His research led to the creation of a suite of new workshops
tailored to China. Translation and testing followed for long months, eventually
leading to the Hewlett-Packard Business School outsourcing the development of
their sales training curriculum, and consistently rating higher than 4.5 from a
possible 5.0 workshop evaluation. Compared to the majority of sales trainers in
China who score an average 4.2 and contribute no new material to the sales
profession, this achievement is unique to the Asia-Pacific region. His contribution and talents have also led to the world's largest sales training business, Sales Methodology Experts (a division of Siebel Systems Inc), appointing him to the project development team for the 2005 launch of their updated flagship offering, Target Account Selling version 9.0. His industry contributions and consistent client satisfaction make him a strong candidate for Best Sales Trainer in Asia.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.hp.com.cn/services/education/college/lesson/lesson_021202.asp

3. Provide a brief (up to 100 words) biography about this nominee:

When Nic couldn't find suitable sales training for his Motorola sales team in
1989, he wrote his own, and has been doing it ever since. Headhunted by the
Chairman of London's presitigious Pirbic Sales Training in 1993, he later became
European Sales Training Manager for SAS software, and consultant with OnTarget
sales training across Asia.he has authored several leading sales courses, and
has two book deals in the pipeline.