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Company: Hill & Knowlton China
Company Description: Hill & Knowlton is an international public relations firm that has defined and shaped the communications industry since its founding in 1927. Based in the US, H&K provides a full range of world- class PR and communications services in 72 offices in 38 countries. H&K is part of the WPP Group PLC (NASDAQ: WPPGY), one of the world's largest communications services groups.
Nomination Category: Organization Awards Categories
Nomination Sub Category: Best Communications Organization
Nomination Title: Empowering China's Communications
1. Tell the story about what this nominated organization achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Powerful communications go beyond the ordinary to transform, inspire, move and
educate. This is why Hill & Knowlton exists. Our clients leverage this power to
develop and transform their organizations.
Pioneering Communications in China
Since 1978, China has gone through unrivalled change at an unprecedented pace.
Against a backdrop of socio-economic transformations, H&K crossed formidable
frontiers to become the first international PR company to establish offices in
China in 1984. For over two decades, H&K has helped companies and organizations in
China navigate the communications landscape by introducing cutting-edge
programs such as the first Youth Advisory Board and the first global satellite
coverage for a chain-store branch opening.
As the first PR firm for the Chinese government, H&K leveraged its global network
and government relations expertise to help ensure China's Most Favored Nation
status during sensitive U.S.-China trade relations in 1991.
Cultivating China's Voice
The outbreak of SARS proved to the Chinese government that communications
and administrative transparency were more than necessities ¨C they were crucial
to the nation's stability. The government turned to H&K again to seek counsel on
bringing its communications practices to meet international standards and
demands.
In May 2004, China's State Council Information Office and the China Mayors
Association partnered with H&K to develop the central government's first national
training program for communications, media relations and crisis management
undertaken by a foreign-based firm. More than 200 mayors from across China and
members of central government organizations will take part in the program.
Ensuring China's Place in International Athletics
The 2002 Tennis Masters Cup in Shanghai was the first world-class sporting event
in China. The event demanded precise coordination and management of the
thousands of attending journalists and media organizations. H&K managed an all-
encompassing media and communications program for the tournament,
contributing to the event's overall success and selection as the "ATP Tournament
of the Year," as well as the city's win to host the 2005 tournament. This would
form the standard for success in the upcoming 2008 Olympics, where H&K
provides consultation services to the Beijing Organizing Committee for the
Olympic Games.
Accountable, Bold, Creative, Diverse
One of the largest PR companies in China, H&K employs more than 100 multi-
lingual professionals in Beijing and Shanghai and services Fortune 500 companies
and state-owned enterprises in the areas of marketing and branding
communications, corporate communications, public affairs, issues and crisis
management, media skills training, financial and investor relations, and Internet
communications.
H&K meets the changing needs of its clients by providing insight, passion and
creativity combined with expertise, deep understanding of their organizations and
flawless execution to create measurable results. It continues to offer its strength
and resources to equip organizations with the skills to "go global."
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
Company websites:
http://www.hillandknowlton.com
http://www.hillandknowlton.com.cn/
SARS stories:
http://ftp.hillandknowlton.com.hk/Clipping-reports.zip
SCIO spokesperson training:
http://english.people.com.cn/200405/18/eng20040518_143633.html
ATP 2002 Tennis Masters Cup:
http://www.atptennis.com/en/media/reports/04_shanghai_release.pdf
http://www.hillandknowlton.com.cn/What%20We%20Do/Case%20Studies/Case_9
3. Provide a brief (up to 100 words) biography about the leader(s) of this nominated organization:
Esmond K.L. Quek, General Manager, H&K Beijing
Esmond drives the firm's business strategy from the nation's capital. He brings to
H&K over 15 years of marketing and integrated communications experience from
Ogilvy & Mather Beijing, ABN AMRO Asset Management Asia Pacific, British
American Tobacco, Wunderman, and Ketchum Communication.
David Zhao, General Manager, H&K Shanghai
David leads the firm's growth and development in China's financial and commercial
hub. He brings to H&K over 18 years of management and communications
experience from Bentley Porter Novelli, Newell PR and Edelman Shanghai. He
also held postings as Government Liaison Officer in Russia and Australia.
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