Xcel Energy - Video

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Company: Xcel Energy, Minneapolis, MN USA
Company Description: Xcel Energy is a major U.S. electric and natural gas company. Based in Minneapolis, Minn., we have regulated operations in eight Midwestern and Western states, and provide a comprehensive portfolio of energy-related products and services to approximately 3.5 million electricity customers and 2 million natural gas customers through four operating companies.
Nomination Category: Video & Film Categories
Nomination Sub Category: P.R.: Other

Nomination Title: Xcel Energy, This Is How Do-Torials

Date this production was first released/publicly viewed: January 2015

Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):

Our team saw a need to develop a digital channel that could influence customers on their own timeline; returning a library book, at intermission of the kids’ hockey game, or picking up a light bulb at the hardware store. The end result of the effort is the “This Is How” experience. A tablet is placed in a kiosk disguised as a workbench and loaded with the “This Is How” experience; a series of 15 how-to videos demonstrating energy conservation behaviors and projects to help customers conserve energy and save money. After viewing a video based on their need, desired effort, or investment level, customers can then text themselves a link to the video so they can follow the steps when they are back at home.

Provide the applicable creative and production credits for this entry:

Video content, digital experience, and workbench build managed by our digital agency, Space150.