Whirlpool Europe

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Company: Whirlpool Europe, Comerio, Italy
Company Division/Group: Whirlpool EMEA
Company Description: With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world's leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion,and 71,000 employees.
Nomination Category: Web Site and Blog Craft & Function Categories
Nomination Sub Category: Best Facebook Fanpage or Group

Nomination Title: Whirlpool Employer Branding FB Page

When was this Facebook fanpage or group first published?
December 2010

Briefly describe this fanpage or group's objectives and how it has met those objectives (up to 100 words):

Whirlpool EMEA FB page started as being the first page in our industry to focus on attracting and recruiting young talent! The page evolved into a broader employer branding website, keeping the focus on recruitment. Direct links with our recruitment system enables users to apply directly to Whirlpool.

Together with our great 'Max Up My Cooking' web-series we find engaging ways of attracting people to our page. With a strong international network of social media, with aligned designs, we strengthen our bonds with consumers/potential hires. We can measure through our recruitment system which channel the candidate used to apply to our company.


List the appropriate creative and production credits for this entry:

Roberta Vanetti (Interactive Communications & Education Manager)- Owner
Pierre Ley (Media Relations Manager)- Max Up My Cooking Web series
Niels Jansen (Fast Track Management Program Trainee)- Page moderation, content