2018 Video Categories Judging Committee
Ian Buck, Managing Director
Notch Video, Toronto, Canada
In 2012, Ian started Notch Video, an online marketplace where businesses can find a unique solution for their video production needs. Notch Video has helped brands like American Express, Tim Hortons, Samsung, BMW, GoDaddy, Canadian Tire, Sport Chek, Cadillac Fairview, and Air Transat produce award-winning and scalable social media content efficiently & cost effectively. Notch Video is North Strategic's sister agency.
With 15 years of experience across PR, digital, and ad agencies, Ian has built an arsenal of real-world experience within content creation, marketing strategy, and earned media. Prior to launching Notch Video, he was VP of strategy at Sid Lee, focused on creating earned media-integrated marketing platforms & campaigns for clients like Kraft & Moosehead. As a VP in the leadership team at High Road Communications, Ian provided strategy and managed teams running PR, digital, video, and social media programs, always delivering measurable, successful programs for clients including Gatorade, Xbox, American Express, and others.
Ian has years of experience, working with great teams to create new, progressive forms of marketing strategies, campaigns, and video content that connect with people on an emotional level. His expertise in video has helped drive earned media and build brand advocates, while helping dozens of top clients reach their business objectives.