VerticalResponse Marketing Blog: Providing Utility for SMBs

IBA12 Gold Stevie WinnerCompany: VerticalResponse, San Francisco, CA, USA
Company Description: VerticalResponse Inc. is a leading provider of self- service email marketing, social media, online surveys and direct mail solutions empowering small businesses and non-profit organizations to easily create, share and analyze their own marketing campaigns. VerticalResponse offers customers an integrated Web-based marketing solution that’s intuitive and affordable.
Nomination Category: Website Craft & Function Categories
Nomination Sub Category: Best Writing/Content

Nomination Title: New VerticalResponse Marketing Blog: Providing Utility for SMBs

When was this web site or blog first published? First launched in 2005; totally redesigned in 2012.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The VerticalResponse Marketing Blog was redesigned in November 2012. We had two goals:

1) offer small business readers a variety of actionable marketing news and tips, and
2) increase readership.

The blog, which publishes several posts per week, provides a variety of content and perspectives from 15 in-house expert authors (including our CEO). Topics include email marketing, social media, search engine optimization, search marketing, copywriting, PR, business management and more.

Since the redesign, the blog has attracted nearly double the number of unique visitors compared to the same time period last year. Page views increased 129 percent and average visit duration increased 135 percent, proving readers are engaging with our content and diving deeper into the blog than ever before.

List the appropriate creative and production credits for this entry:

Janine Popick, CEO/Founder
Kim Stiglitz, Director of Content Marketing
Alf Brand, Director of Marketing Communications
Colleen Corkery, Marketing Associate