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Company: VerticalResponse, San Francisco, USA
Company Description: VerticalResponse Inc. is a leading provider of self- service email marketing, social media, online surveys and direct mail solutions empowering small businesses and non-profit organizations to easily create, share and analyze their own marketing campaigns. VerticalResponse offers customers an integrated Web-based marketing solution that’s intuitive and affordable.
Nomination Category: Web Site and Blog Craft & Function Categories
Nomination Sub Category: Best Writing/Content

Nomination Title: Educate, Engage and Empower: VerticalResponse Marketing Blog for Small Businesses

When was this web site or blog first published?

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The award-winning VerticalResponse Marketing Blog was created as an educational resource for small businesses.

The objectives were to educate, engage and empower readers on how to create effective marketing campaigns to grow their companies. It receives more than 100,000 unique visitors each month. The blog, penned by CEO and CEB (Chief Executive Blogger) Janine Popick, met these objectives with:

• 2-3 new posts per week featuring practical information on dozens of topics, from email marketing, copywriting and social media to how to run a small business

• An informal, personal tone

• Real-world examples and case studies

• Links to educational podcasts, videos, books, white papers, etc.

List the appropriate creative and production credits for this entry:

Janine Popick, Chief Executive Blogger
Kim Stiglitz, Customer Lifecycle Marketing Director
Amber Ricchetti, Customer Lifecycle Marketing Manager
Ellery Long, Social Media Manager