Unibeton Ready Mix

IBA10 WinnerCompany: Unibeton Ready Mix, Abu Dhabi, United Arab Emirates
Company Description: Established in 1995, Unibeton Ready Mix is the leading Ready Mixed Concrete Company in the U.A.E. All the 32 Batching Plants are ISO & NRMCA certified. The company uses advanced eco-friendly technology and R&D. In pursuit of excellence UNIBETON is continually evolving new initiatives to make alternative, cost effective & green concrete to further enhance the environment.
Nomination Category: Management Awards Categories
Nomination Sub Category: Executive of the Year in the Middle East and Africa

Nomination Title: Mohammed Shehadeh, Senior Vice President and Board Member

Tell the story about what this nominee achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Mohammed Shehadeh is a graduate in Civil Engineering from Florida State
University, USA and is the Senior Vice President of UNIBETON READY MIX, a
division of “AL FARA’A CONSTRUCTION GROUP” and the largest Ready Mix Concrete
Company in the U.A.E. He has over 20 years of extensive experience in leading
the business and is very adept in setting and achieving high standards both in
the Ready Mix Concrete Industry and in the company.

In 1995, Mohammed Shehadeh Joined Al Fara’a Construction Group as the General
Manager to run the group’s first Ready Mix Concrete Batching Plant in Al Ain,
which was later established as UNIBETON READY MIX. From a modest beginning of
240,000 cubic metres per year, the company has grown to lead the Concrete
Industry in U.A.E. with an annual production of 4 million cubic meters with 32
hi-tech batching plants across the U.A.E. The fleet consists of 325 Transit
Mixers and 83 Concrete Pumps in addition to other equipment. To highlight the
hold on the UAE market that UNIBETON has secured, the company’s current market
share is 14% (50 other companies in operation) and UNIBETON’s share is actually
twice that of the second largest company.. Even during the current world
recession, UNIBETON is continuing to grow and expanding its business into Saudi
Arabia and other countries.

Studying the market and its demand, he introduced the concept of Self-
compacting Concrete to the UAE in 2001 which has proved to be economically and
environmentally viable in modern day construction. UNIBETON has supplied a
world record quantity (16,000 Cubic Meters) of SCC in a single pour for a
landmark project in Abu Dhabi.

He implemented the new concept of Green Concrete to the UAE, a good example of
his commitment to lead the business and promote the reduction of emission of
greenhouse gases in the construction industry. Additionally the company is a
proud member of the Emirates Green Building Council.

He established a Research & Development Centre to ensure that the latest
concrete technology and products using innovative ideas and showing commercial
viability are practiced and developed.

UNIBETON achieved the status of nominated supplier of ready mix concrete in
U.A.E. for a number of internationally reputed prestigious projects, these
include Jumeirah Palm Island, Garhoud Bridge, various roads interchanges
projects for Road Transport Authority, Sheikh Zayed Bridge, Emirate Aluminium
Plant, Sir Bani Yas Island and Saadiyat Island Development.

Unibeton has established important links with the Faculty of Engineering at the
UAE University providing industrial training and experience for students
nominated by the UAE University. They have also established good relations with
Technical Committees in U.A.E., Europe (RILEM) & U.S.A. (ACI), etc. and
developed partnership with the world’s leading Research Centers & Laboratories
to enhance the development of concrete.

With Mohammed’s proven leadership and direction, the company has achieved the
-Winner of the prestigious Dubai Quality Appreciation Award – 2009
-Winner of Sheikh Khalifa Industrial Award in 2000 and 1999
-Improved the image and trust in the company operations by adopting
international standards and certified by M/s. Lloyds Register Quality Assurance
for ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007.

Mohammed has also motivated the community to take a proactive role in caring
for the environment through an event organised in partnership with the Abu
Dhabi Environmental Agency to highlight Earth Day. He is a Patron for
educational and personal development of under-privileged children at a Special
Care Centre in Abu Dhabi, this serves children with special needs in UAE. He
has also sponsored various Sporting activities organized in the UAE.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:


Provide a brief (up to 100 words) biography about this nominee:

Mohammed Shehadeh was born on April 1st, 1959. He developed his career from
that of a Civil Engineer into Leader with a clear vision towards the
construction industry and with a responsibility towards the society.
Established UNIBETON READY MIX in the year 1995 to provide sustainable
construction solutions to the industry to benefit future generations. Through
these solutions 3 million tons of CO2 emission has been reduced during the last
3 years. He is nominated to be conferred with Doctorate in Engineering by
Dalhousie University, Canada. His remarkable achievements within Unibeton
resulted in him being appointed as Managing Director for the Manufacturing &
Industrial units and subsequently elevated to Senior Vice President of the
Group which covers the whole spectrum of construction industry. Despite the
success in commercial world, he still holds the simple values of life and made
farming as his first hobby apart from horse riding.