TTNET Playstore

IBA12 Gold Stevie WinnerCompany: TTNET A.S., Istanbul, Turkey
Entry Submitted By: N'PR Communication Consultancy
Company Description: Established with the purpose of connecting Turkey to the Internet and introducing it to the world, TTNET is the communication and entertainment company which plays a leading role in its industry with its corporate and personal services, and offers its customers information technologies of today and the future.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Media & Entertainment - Service

Nomination Title: TTNET Playstore

Tell the story about this nominated product or service (up to 500 words). Describe its functions, features, benefits, and sales results to date:

Playstore, which is the first and the only digital game distribution platform of Turkey, is the meeting point of game-lovers since March 2011 when it was introduced to users. Increasing its content and quality every day, Playstore has become one of the largest digital game stores in the world.

The target audience of Playstore, which is the first and the only digital game distribution platform of Turkey, are the players whose ages range between 12 and 35, mostly male, and those who follow closely all developments in game and technology.

Through Playstore, Turkish game-lovers enjoy the access to almost all games as soon as they are launched at the same time with the world, as well as having access to games through Nexway digital downloading technology used by over 150 digital game distribution platforms, especially in Germany and France. Game-lovers who use Nexway infrastructure enjoy the privilege of downloading the most popular games legally, rapidly and in a safe manner.

Playstore does not only provide digital game sale, but also offers the users current news about the games, videos and reviews.

Playstore, which is the first and the only digital game distribution platform of Turkey, offers Turkish game-lovers the most popular games of the largest publishers of the world such as Blizzard, Activision, Ubisoft, Take 2, Square Enix, and Thq at the same time with the world.

Playstore aims to position itself in the world of game not only through functionality, but also through a strong brand. Playstore brand represents both game and entertainment and a strong store system, as well as providing services to customers as a platform where games can be stored digitally.

Playstore provides its users about over 1000 popular computer and Mac games at the same time with the world, without any delays or stock problem. Playstore plans to introduce new games in its current catalog until the end of 2012.Playstore offers its users different and reasonable payment options such as mobile payment, by credit card and shopping with installment by TTNET bills.

Playstore aims to play a leading role in digital games through the investments made in game business which left music and cinema industry behind today in terms of market size.

TTNET, which is one of the leading technology companies that make significant investments in the digital distribution of computer games in Turkey, owns Playstore as the largest official platform that provides the opportunity to download games legally in the digital game market in Turkey.

The world is experiencing a momentum in digital games and the games that are provided through digital means has reached big numbers. It is envisaged that in 2015 about 1 billion games will be distributed digitally. The game market in Turkey when the current potential is taken into consideration will increase its significance in the world game market in following years. In this context, Playstore will make an undeniably big contribution to its users and to the game sector.

Provide a brief (up to 100 words) biography about the leader(s) of the team that developed the nominated product or service:

Tahsin Yilmaz studied Electric and Electronic Engineering at Middle East Technical University, receiving his B.S. degree in 1989. He started his professional career at Türk Telekom (PTT) and worked for nearly 5,5 years for the company as an engineer. Later, Yilmaz joined Turkcell, Telsim (Vodafone), Aycell (Avea) and Nokia Siemens Networks successively. Yilmaz has been holding the office of General Manager at TTNET since 2008. Naming TTNET as the largest communications and entertainment company in Turkey, he has focused on convergence, value-added services, telephone, communication and fun on four screens offering data and video streaming services at the same time.