TM Communication Service Co. Ltd

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Company: TM Communication Service Co. Ltd., Tokyo, Japan
Entry Submitted By: KAY Corp.
Company Description: established in October 2004. Otakaraya (secondhand dealer FC) franchisee and provide NPO fundraising through “Otakara-Aids” program originally developed by the president Mitsui. The cooperating NPO goes up to 40 groups since 2014.
Nomination Category: Video & Film Categories
Nomination Sub Category: P.R.: Non-profit Fund Raising

Nomination Title: The Otakara-AIDS: Donating the “treasures” you have at home, you can contribute to making our society better!

Date this production was first released/publicly viewed: 2015.6.11

Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):

The Otakara-AIDS program, run by recycle shop Otakara’s Tokyo Meguro Yamate Doori Branch, allows customers to donate their “hidden treasures” in support of customer-selected social welfare causes or specific NGO/NPOs. You, too, probably have “hidden treasures,” things of value just lying around at home that you don’t use anymore but you can’t throw away; from out of style jewelry and luxury bags, to used books and video games, even to simple things like collectible stamps and postcards. Upon receipt, the experts at Otakara assess the items, add 10% to this value, and send the money directly to the selected NGO/NPO. This way, customers can contribute to an issue that is important to them and those hidden treasures can find a new life.

Provide the applicable creative and production credits for this entry:

Planning and Production: TM Communication Service
Video Production: TAB FLEX
English Subtitles: KAY Corp.