Company: TDIC Company, Abu Dhabi, UAE
Company Division/Group: Tourism Development & Investment Company (TDIC)
Company Description: It’s a master developer of major tourism destinations in Abu Dhabi and its key contributor to the economic and cultural progress. It is behind some of most prestigious projects including major destinations as Saadiyat, which will house the world's largest single concentration of premier cultural institutions including the Zayed National Museum, Guggenheim Abu Dhabi & Louvre Abu Dhabi - www.tdic.ae
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print
Nomination Title: The Residences at The St. Regis Saadiyat Island Resort VIP Brochure , TDIC's Product Sales Kit
Date this brochure or kit was first distributed:
17 April 2011
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):
The highly luxurious hospitality brand, St. Regis, is developing a premier resort Saadiyat island development. The Residences, located on the St. Regis resort between turquoise waters and a verdant golf course, required high-end marketing literature to entice the affluents and VIPs.
Based on the look and feel of the global St. Regis brand, the VIP brochure uses a deep luxurious palette of black and gold that echoed the brand’s premium image, from its gold-stamped black leather box to the sumptuous texture of the special Skin papers, through to the duotone imagery of luxury objects.
Provide the applicable creative and production credits for this entry: