State Street Corporation

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Company: State Street Corporation, Boston, MA USA
Company Description: State Street is one of the world’s leading providers of financial services to institutional investors. Our services include investment management, research and trading, and investment servicing. Our longstanding reputation as a capable and experienced service provider consistently positions us at the top of industry rankings. State Street operates in 26 countries and employs 29,000 worldwide.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Online/Electronic

Nomination Title: State Street Vision: The Evolving Role of Technology in Financial Services

Date this brochure or kit was first made public:
This kit was published on April 13, 2011.

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):

Our objective was to position State Street externally as an innovation and technology leader, highlighting the breadth and depth of our expertise. We achieved this by drafting separate articles attributed to four of our top executives, exploring several facets of how technology is shaping financial services. It was a true cross-company effort. To maximize our traction, we created a multimedia web site http://www.statestreet.com/vision/technology/ to house the PDF report, a video by our CIO and a podcast on cloud computing.

The site was a huge success. In just the first two weeks, the report was downloaded over 1,600 times.

Provide the applicable creative and production credits for this entry:

All content and design was developed internally by our State Street Global Marketing team.