Slack and Company - "Drugfree.org"
Company: Slack and Company
Company Description: Slack and Company is an integrated marketing communications agency that works exclusively with business marketers to build strong brands and create profitable demand. Founded in 1988 and based in Chicago with additional offices in Singapore and Sweden.
Nomination Category: Advertising Categories
Nomination Sub Category: Non-Profit Organizations - Campaign
Nomination Title: Partnership at Drugfree.org "Influence the Influencers" program
The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
July 7, 2010
Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):
The Partnership at Drugfree.org offers the most comprehensive information and advice available about teen drug use. Here, the organization sought to raise the awareness of this online resource among the referring healthcare, education and law enforcement professionals who are often approached by concerned parents and communities. Also, the Partnership requested two creative ad campaigns, to improve its media placement opportunities. Our resulting campaigns, titled "Where Do You Turn?" and "Beyond the Title," employ different creative themes to speak to the target audiences. Both approaches were translated into a full range of online ad units to reinforce the print campaign components.
Provide the applicable creative and production credits for this entry:
Ron Klingensmith - Chief Creative Officer
Matt Finizio - Creative Director
Mike Ritt - Associate Creative Director
Vicky Boehmer - Associate Creative Director