Reading Room

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Company: Reading Room, London, England
Company Description: Reading Room are now providing the best digital communications to clients around the world with a staff of more than 180 working from offices in London and Manchester in the UK, Sydney, Canberra and Brisbane in Australia and Singapore.
Nomination Category: Web Site and Blog Categories
Nomination Sub Category: Health Products & Services

Nomination Title: Terrence Higgins Trust, My HIV

When was this site or blog first published?
February 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

86,500 people in the UK live with HIV, with many lacking effective information and support. THT and the Elton John AIDS foundation wanted to bridge this gap and relieve pressure on an inundated National Health Service.

My HIV provides groundbreaking, 24/7 access to tailored information, professional and personalized advice, medication management and community support to help people manage their HIV condition proactively.

Over 1,200 people registered in the first four months, making use of My HIV’s innovative, sophisticated functionality and digital personalization options.

It’s proving to be a lifeline for people living with HIV across the UK.

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