Project House, Istanbul, Turkey

IBA12 Gold Stevie WinnerCompany: Project House, Istanbul, Turkey
Company Description: Founded in 1999, our services include web projects management, e-mail marketing, mobile marketing, database management, creative design, search engine marketing, web analytics, advergaming and campaign management. Project House has been awarded as one of the fastest growing technology companies in EMEA region by Deloitte Technology Fast 500 on November 2007
Nomination Category: Website Craft & Function Categories
Nomination Sub Category: Best Facebook Fanpage or Group

Nomination Title: WHAT WOMEN WANT

When was this Facebook fanpage or group first published? What Women Want Facebook fanpage was first published on July 1st, 2011 with the goal of creating a useful, liquid content that can flow through our users across multiple platforms.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

What Women Want has become Turkey’s most active women’s platform by taking up all the special days which appeal to women throughout 2013.

• Contents that are created for women’s interest have seen by 800.000 people during the “International Women’s Day.”

• The video, made specially for the for Mother’s Day, has been watched by 1.000.000 people and became the most shared video on Facebook.

• Interaction rate during 2013 has reached 0.10 making us stand out among our competitors.

• In the last two years, Facebook fans of What Women Want increased to 500.000 and the contents, shared on the page, have seen by 400.000 people.

List the appropriate creative and production credits for this entry:

Brand Management Director: Burçak Arzova
Brand Manager: Begüm Akin
Project Manager: Sebahattin Musaoglu
Social Media Director: Esra Günel
Social Media Specialist: Birol Ecevit
Creative Director: Cem Cabbar Özdemir
Creative Team: Onur Güvener, Tulip Günkut, Caner Ergür, Tuncay Yilmaz