Plasenta Conversation Agency - Damla

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Company: Plasenta Conversation Agency, Istanbul, Turkey
Company Description: Plasenta Conversation Agency creates platform- independent ideas executed in the right medium, igniting conversation in such a creative way that makes it irresistible to join!
Nomination Category: Video & Film Categories
Nomination Sub Category: Branded Entertainment

Nomination Title: Damla - The Journey of the Water

Date this production was first released/publicly viewed: 16 October, 2014

Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):

Although Damla is natural spring water, consumers thought it is processed water, (perceived as “low quality water” in Turkey), due to the legacy of Turkuaz -a former TCCC water brand.

Our objective was to turn this negative perception into positive and convince the skeptics that Damla is natural spring water, by providing a journey experience to Damla’s natural sources.

We took Mercan Dede, a well-known Turkish fusion music producer, to our natural source in Bursa. During the journey, he recorded the sounds of the nature, converted these sounds into tunes and combined them with a traditional folk song.

After the campaign, the video received 1.694.359 views in total, and positive conversation around Damla reached its highest numbers and went up to 90% from 40%.

Provide the applicable creative and production credits for this nomination:

Executive Creative Director: Cem Batu / Plasenta Conversation Agency
Account Group Director: Bihter Tabak / Plasenta Conversation Agency
Account Director: Burçin Çakmak / Plasenta Conversation Agency
Community Manager: Bugra Birben / Plasenta Conversation Agency
Production Director: Gizem Inan / Plasenta Conversation Agency
Producer: Oguzhan Basoglu /Asteros Film
Director: Irfan Yildirim /Asteros Film

Client: Damla - The Coca-Cola Company
Interactive Marketing Manager:Yüce Zerey
Senior Brand Manager: Münevver Dülger
Interactive Marketing Specialist: Zeynep Çakmakçi Süzen