PayPal in 90 Film
Company: PayPal, San Jose, CA USA
Entry Submitted By: MSLGROUP
Company Description: PayPal is a global payments platform that is available to people in 203 markets, allowing customers to get paid in more than 100 currencies, withdraw funds to their bank accounts in 57 currencies and hold balances in their PayPal accounts in 26 currencies. With our 165 million active customer accounts, PayPal has created an open and secure payments ecosystem for people and businesses.
Nomination Category: Video & Film Categories
Nomination Sub Category: Internal/Employee Communications
Nomination Title: PayPal in 90 Encourages PayPal Employees to Be The Customer
Date this production was first released/publicly viewed: April 2014
Briefly describe this entry's communications objectives and how it met those objectives (up to 125 words):
In April 2014, PayPal embarked on a companywide effort, Be the Customer, for employees to become PayPal’s best brand advocates and most informed customers. To help meet these objectives, PayPal launched a weekly Entertainment Tonight-style video PayPal in 90 as a part of a larger communications campaign to drive Be the Customer participation. The communications strategy for PayPal in 90 consisted of three elements:
1. Business awareness: Communicate the need to, “compete fiercely,” by moving from sugarcoated communications to smart analyses of the industry, PayPal’s competitors and the company’s opportunities.
2. Product education: Create ways for employees to learn about PayPal products and services, and preview future plans for improvement.
3. Recognition: Spotlight employees who are active brand advocates committed to a better customer experience.
Provide the applicable creative and production credits for this nomination:
Mark Kraynak, Senior Manager, Communications and Content
Joe Stanek,Manager, Global Employee Content & Channels